THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of Emojis

This award honors those most effective and creative use of emojis by a brand, agency or organization. This could be a one off response to a news event or cultural phenomenon or part of a larger marketing campaign strategy.

Winner

Emojis
winner
Emoji Ordering
Domino's set off on a multi-year journey to become an ecommerce powerhouse. Sparked by the insight …

Finalists

Emojis
finalist
bronze honor
Jordan Brand, Emoji Battle
To be the most culturally relevant brand on social, including knowing when to enter conversations.
Emojis
finalist
#GiveAShit by WaterAid
The world has a shit problem. One in 10 people in the world today does not have access to a safe, …
Emojis
finalist
2015 “MTV Video Music Awards”: #VMA Moonman Emoji
The "MTV Video Music Awards" have a long-standing history for multi-platform digital innovation, ow…
Emojis
finalist
Best Use of Emojis: FX Emoji App
In the height of the "emojification" of language, FX Networks literally added its brand to the conv…
Emojis
finalist
Emoji Passcode
We invented and launched the world's first emoji-only passcode for our client, which is easier to r…
Emojis
finalist
Emoji Turns Real
Vi Agroforestry is a Swedish charity organisation that fights poverty and starvation in eastern Afr…
Emojis
finalist
Holy Popemoji!
The Catholic Church wanted to connect with Millennials, the largest generation alive and those most…

Nominees

Emojis
As Told By Emoji Series
To tell Disney stories through a digital lens.
Emojis
Burger King Chicken Fries Emoji Campaign
In March of 2015, Burger King reintroduced Chicken Fries in response to outcry in social media abou…
Emojis
Dove Hair Love Your Curls Emoji Keyboard
With the launch of #LoveYourCurls at the start of 2015, Dove Hair shined a light on an underreprese…
Emojis
Emoji Science
VaynerMedia's challenge was to build a social media program that simplified science subjects key to…
Emojis
GoT Bitmoji
To drive anticipation for the fifth season of Game of Thrones and maintain it's status in the cultu…
Emojis
Goldman Sachs Millennials Emoji Tweets
Re-enforce Goldman Sachs' position as a prominent thought leader on the social and demographic tre…
Emojis
HBO NOW Emojifies a Rocky Horror Midnight “Streaming”
To retain and attract new subscribers, HBO NOW, the standalone streaming service from HBO, regul…
Emojis
I Am A Witness Emoji
Eighty eight percent of teens who use social media report witnessing others being mean or cruel on …
Emojis
IKEA Germany EMÖJI Calendar
The IKEA Christmas calendar is quite famous in Germany. In 2015 more than 150,000 had already been …
Emojis
MasterCard World Emoji Day
While in years past, July 17th was like any other day of the year, 2014 marked the inaugural annual…
Emojis
Real Housewives Stickermojis
The Real Housewives Stickermojis App, currently live in the app store, was created as part of Bravo…
Emojis
Trolli’s TrolliMojis
As Gen Z moves more toward closed conversations with friends on messaging apps, traditional social…
Emojis
WeGotYou
Teens are constantly bombarded by negative influences and social media exasperates the problem. By …
Emojis
Workaholics Emoji and Gif Keyboard
Why communicate with words when you can just use emojis from Comedy Central's hit stoner sitcom Wor…