To tell Disney stories through a digital lens.
To use popular conversation elements, emojis, to retell classic Disney stories with a modern twist. We began with Frozen to see if this format would work and quickly learned it was a way our fans like to see their favorite stories reimagined. We then looked as some of our highest performing IP and upcoming priorities for the Disney company and set about a series slate. We design distribution plans based on our vast digital network and so far we've seen our strategy has produced great results… both qualitative and quantitative.
4 episodes so far have produced 40M views.