entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 8th Annual Shorty Awards

As Told By Emoji Series

Entered in Emojis

About this entry

To tell Disney stories through a digital lens.

Why does this entry deserve to win?

To use popular conversation elements, emojis, to retell classic Disney stories with a modern twist. We began with Frozen to see if this format would work and quickly learned it was a way our fans like to see their favorite stories reimagined. We then looked as some of our highest performing IP and upcoming priorities for the Disney company and set about a series slate. We design distribution plans based on our vast digital network and so far we've seen our strategy has produced great results… both qualitative and quantitative.

Results

4 episodes so far have produced 40M views.

Media

Produced by

Disney Interactive

Link

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018