THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Creative use of Technology
MTV's Jersey Shore Family Vacation - Valentine's Day E-Card Site
The Jersey Shore Valentines Day E-Card website was built to boost engagement leading into a new sea…
TikTok Presence
MTV's Jersey Shore TikTok
The Official Jersey Shore TikTok account was created to expand the presence of our IP on social med…
Gamification
MTV's Siesta Key - Siesta Sleuth Photo Hunt Game
To increase fan engagement after the season launch of Siesta Key and boost time-spent with Siesta K…
Gamification
MTV's Ski Ex-Scape
The show Ex on the Beach Is incredibly witty and cheeky in nature and we’re always striving to mimi…
Twitter Video
finalist
MTV's The Challenge: Battle of the Cams, (The Challenge: Total Madness)
“The Challenge: Battle of The Cams” is a Twitter-first activation which acts as a companion piece t…
Snapchat Discover
finalist
MTV's Wrong Distance Relationship (Season 2)
Wrong Distance Relationship is an emotional docu-drama following the evolution of three couples in …
Pharma & Healthcare, Online Event/Activation, Live Streaming Video, YouTube
finalist
bronze honor
MUCINEX® DISRUPTS THE OTC LANDSCAPE BY GOING DTC | Launching with Live-Streamed YouTube Fashion Show
MUCINEX® is America’s #1 doctor recommended cough and cold brand that consumers trust to help impro…
WeChat
winner
audience honor
Multi-DMOs (Destination Marketing Organizations of USA) COVID-19 Response Campaign
When the outbreak of COVID-19 began, the U.S. government enacted strict entry regulations to preven…
Cultural Institution, Facebook Live
finalist
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
  Each year, 1.7 million visitors tour the United States Holocaust Memorial Museum to learn abou…
Cultural Institution, Digital Pivot, Instagram Stories
finalist
gold honor
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-1…
Twitter Presence
finalist
Natural Light
The old guard of Natty included frat stars, exclusivity and dated values. Our objective in 2020 was…
Contest or Promotion, Real Time Response
Natural Light Dorm From Home
After sending students home due to the pandemic in the spring, colleges across the country were fac…
Real Time Response
Natural Light Intern 2020
Natty Light is all about supporting its fans transition to adulthood by helping young LDA consumers…
Multi-Platform Campaign, Integrated Campaign, Multi-Platform Campaign, Branded Content, Live Streaming Video
finalist
bronze honor
Natural Light Worldwide Commencement
Given the state of the growing pandemic, universities had to cancel their on-campus graduation cere…
Education
Navigating Financial Aid with @mosdotcom
At Mos.com, our mission is to tear down all financial barriers to opportunity. We're getting starte…
Long Form Video
NBA Season in America
The Washington Wizards' schedule release goal was to create a piece of content that was timely, rel…
Education, Social Good Campaign, WhatsApp
winner
bronze honor
audience honor
Nestlé Math Moments
South Africa has severe poverty and inequality, consistently ranking lowest in the world in math ab…
Mobile Campaign, GIFs
finalist
Nestlé Pure Life Fruity Water Campaign
The primary campaign objective was to drive brand awareness of the new product, Nestlé Pure Life Fr…
Instagram Partnership
finalist
Netflix Barbarians
When people talk about using influencers to capture a brand’s authenticity, they usually mean “your…
Food & Beverage, Multi-Platform Campaign, Multi-Platform Campaign, Multicultural Community Engagement, Real Time Response, Spokesperson
winner
silver honor
bronze honor
New Jingle for a New Era
The events of summer 2020 sparked a nationwide reckoning on racial injustice, exposing deep-seeded …
Augmented Reality
finalist
New Orleans Saints' Instagram AR Effect
As all fanbases in 2020, New Orleans Saints fans were not given their traditional opportunities to …
Technology, Instagram Partnership, Chatbots, Instagram
winner
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…
Online Event/Activation, Live Streaming Video, Twitter
winner
gold honor
bronze honor
New York Fashion Week Goes Home with Lowe’s | #FashionGoesHome
From resetting routines to resetting expectations, how people connect, create and communicate under…
Long Form Video
New York Rhapsody
Early 2020 brought life in New York City to a standstill. Sirens replaced laughter and chatter. Fea…
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