13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.
Can You Find the Real Poll – Nickelodeon IG Stories Series
As the popularity of Instagram Stories grows, Nickelodeon is continually looking for new and innovative ways to use the platform. With our audience of kids and young adults, engagement and fun drivers are key. Turning Instagram stories into a “game” with really clever content doesn’t hurt to contribute to the company’s watch time goals at the same time! 
Ghostbusters The Haunted Candy Hunt
Popular candy maker, Ferrara, teamed up with Sony Pictures Entertainment to create an accessible and scalable way for kids and families to safely celebrate Halloween at home by putting a virtual spin on the classic neighborhood trick-or-treating experience.  Key Campaign Objectives:  Create an immersive, gamified experience to celebrate Hallowee…
Global Pride Crossing
The Parade Must Go On(line) Pride Month (June) – a celebration of equality, dignity and acceptance – had lost its biggest stage and moment of the year due to the global Covid-19 pandemic. Hundreds of IRL celebrations were cancelled, and millions of LGBTQI+ people lost their most cherished opportunity to come together and celebrate whoever they are and wh…
Lenovo at CES 2021: 6 Days of Games
To help tease the new technology Lenovo announced at the Consumer Electronics Show (CES), and increase Lenovo’s share of voice (SOV) on Twitter, they created a '6 Days of Games' teaser campaign. The entire campaign was ideated and developed in-house by the Worldwide Social Media Team.  
MTV's Siesta Key - Siesta Sleuth Photo Hunt Game
To increase fan engagement after the season launch of Siesta Key and boost time-spent with Siesta Key content.  
MTV's Ski Ex-Scape
The show Ex on the Beach Is incredibly witty and cheeky in nature and we’re always striving to mimic this on social and digital. This past season, 10 singles headed to the mountains (instead of the beach) to find love, but instead were ambushed by exes from their past. Our goal is always to promote the show and drive ratings, but this time we had to figure …
Race the Ring
The launch of the 2020 Corvette Stingray was a global event. Anticipated for decades, this first ever mid-engine Corvette elevating performance to compete with European supercars with a less lofty price tag.   The reviews were glowing with the New York Times auto critic reporting that “this new model combined moonshot acceleration, handling, tech and ver…
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and promotion. So we looked to lend our shaving expertise to a good cause. That’s when we discovered the St. Baldrick’s Foundation - an organization that hosts head shaving events to raise money for childhood cancer treatment and research. But with COVID-19 cancel…
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the authorities. Covid-19 cases were spiking fast (at the time of the campaign) and social distancing was not just a government recommendation but an essential life-saving skill. Community spread was a threat as large families were living together. Mask-less travel an…
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product is intended for all, the brand is traditionally purchased by a more family focused consumer. Charmin wanted to change up their target and focus on younger audience. But how could a brand that is loved by parents connect with this new segment authentically?  Cha…
The e-Open presented by Mastercard
Objectives: During the summer of 2020, there was a shift in the market landscape which meant that Mastercard had to adjust their focus and look to both engage and provide their cardholders with digital experiences in lieu of the physical. Mastercard wanted to enable fans of the event the chance to participate in a unique and competitive ‘Virtual Open’ that …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!