THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 13th Annual Shorty Awards Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.

Nominees

Can You Find the Real Poll – Nickelodeon IG Stories Series
As the popularity of Instagram Stories grows, Nickelodeon is continually looking for new and innova…
finalist
Ghostbusters The Haunted Candy Hunt
Popular candy maker, Ferrara, teamed up with Sony Pictures Entertainment to create an accessible an…
finalist
Global Pride Crossing
The Parade Must Go On(line) Pride Month (June) – a celebration of equality, dignity and acceptan…
Lenovo at CES 2021: 6 Days of Games
To help tease the new technology Lenovo announced at the Consumer Electronics Show (CES), and incre…
MTV's Siesta Key - Siesta Sleuth Photo Hunt Game
To increase fan engagement after the season launch of Siesta Key and boost time-spent with Siesta K…
MTV's Ski Ex-Scape
The show Ex on the Beach Is incredibly witty and cheeky in nature and we’re always striving to mimi…
finalist
Race the Ring
The launch of the 2020 Corvette Stingray was a global event. Anticipated for decades, this first ev…
winner
Schick Shave the Day
In a sea of men’s grooming sameness, Schick Xtreme needed to stand for more than just price and pro…
finalist
Tata Motors Safety First Ludo
Social distancing norms were difficult for people to follow even after repeated efforts by the auth…
winner
audience honor
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product i…
finalist
The e-Open presented by Mastercard
Objectives: During the summer of 2020, there was a shift in the market landscape which meant that M…