5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.

Finalists

finalist
Arby’s Escape Room
Over the last year, we have helped Arby’s grow its Instagram following by 18.5% and have established it as one of the top QSRs on social. To keep this momentum and stand out from the ever-present influx of social media chatter, Arby’s challenged us to drive engagement time on Instagram for longer than three seconds, which is longer than the averag…
finalist
audience
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by offering free delivery during the NBA Finals to incentive people to give it a try, but we had to make the offer known across the U.S as only one in every four Chipotle fans knew that Chipotle delivered. However, the NBA Finals already had a catego…
finalist
Quick Reactions for INFINITI Global
Social media platforms are constantly awash with new features and functionality, making it difficult for brands to stay current while delivering effective results on social media. To ensure INFINITI is keeping up, we create monthly campaigns based on innovative trends in the social sphere. So when Instagram launched their newest feature, Quiz Stic…
finalist
Tom Ford Soleil Endless Summer Campaign
Tom Ford, a maverick of design and innovation, has never been one to follow the crowd, especially when it comes to marketing products. For its Endless Summer Campaign launch in the Europe, Middle East, and Africa (EMA) region, Tom Ford needed a way to stand out in the saturated Chinese media landscape to effectively market its new decadent Soleil …
finalist
Yarn: Gamifying Storytelling & Mobile Entertainment
When Mammoth Media launched its micro-storytelling app Yarn in 2017, it successfully entertained today’s generation of mobile-first consumers through a simple “chat fiction” format: short stories told via text message conversations between characters, consumed through a tap-to-next function. It continued innovating in those first few months, addin…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!