In the fall of 2019, Lifetime released a series of 30 never-before-seen holiday movies as part of the "It's A Wonderful Lifetime" holiday themed programming and partnered with Telescope to create a dynamic play along Bingo game and Instant Win Sweepstakes for their devoted at home viewers. Telescope created the themed holiday Bingo Game that was composed of various movie moments unique to each film (instead traditional Bingo numbers). By giving the player new opportunities to win each movie as well as fresh content, at home viewers had clear incentivization to not only tune in to each of the new holiday films but login for a new chance to win each time.
Lifetime asked viewers to “watch & play along” via on-air and social media calls to action. Viewers were asked to go to the Lifetime site, sign up and get their personal card to play along by matching movie moments they saw occurring in the film with phrases on their bingo card. The Lifetime Bingo application also included an instant win game component. The application ran for two months to maximize viewership for the life of the entire holiday season.
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The game was a massive success based both on the strong rate of returning players from day to day as well as the with healthy and consistent state of growth throughout. Specifically, the game saw over 1,028% login growth rate between the first day of the game to the peak day of participation (Thanksgiving Day).
