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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

“It’s a Wonderful Lifetime” Bingo

Entered in Gamification

Objective

In the fall of 2019, Lifetime released a series of 30 never-before-seen holiday movies as part of the "It's A Wonderful Lifetime" holiday themed programming and partnered with Telescope to create a dynamic play along Bingo game and Instant Win Sweepstakes for their devoted at home viewers. Telescope created the themed holiday Bingo Game that was composed of various movie moments unique to each film (instead traditional Bingo numbers).  By giving the player new opportunities to win each movie as well as fresh content, at home viewers had clear incentivization to not only tune in to each of the new holiday films but login for a new chance to win each time.

Strategy

Lifetime asked viewers to “watch & play along” via on-air and social media calls to action. Viewers were asked to go to the Lifetime site, sign up and get their personal card to play along by matching movie moments they saw occurring in the film with phrases on their bingo card. The Lifetime Bingo application also included an instant win game component. The application ran for two months to maximize viewership for the life of the entire holiday season.

Key Features:

Results

The game was a massive success based both on the strong rate of returning players from day to day as well as the with healthy and consistent state of growth throughout.  Specifically, the game saw over 1,028% login growth rate between the first day of the game to the peak day of participation (Thanksgiving Day).

Media

Video for “It’s a Wonderful Lifetime” Bingo

Produced by

Telescope, Lifetime, Mammoth

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.