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13th Annual Shorty Awards Categories

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MTV's Siesta Key - Siesta Sleuth Photo Hunt Game

Entered in Gamification

Objective

To increase fan engagement after the season launch of Siesta Key and boost time-spent with Siesta Key content.

 

Strategy

Partner with vendor Seven2 to create a microsite that allows fans a unique gaming experience in order to spot the difference between a plethora of images from all three seasons of MTV’s Siesta Key. Each week, the Siesta Sleuth gaming site revealed a new series of photos to the user. The new photos were promoted across Siesta Key social media to raise awareness for the game and the new levels. To entice our fans to play the game on a weekly basis, we created a leaderboard for them to track their score and try to top other players and fans.

 

Results

Our gaming experience proved to be a success amongst the Siesta Key audience. In the first three weeks since the microsite’s launch, we’ve seen over 10K users on the site in 12K unique gaming sessions. The site has over 97K total page views with much of our user flow coming from the Instagram Story. Each user spent almost 4 minutes on the microsite at a time, which was the desired time-spent we were hoping for.

Media

Produced by

ViacomCBS

Link

Entry Credits

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