THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

See previous winners and honorees here.

Winner

Chatbots
winner
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…

Finalists

Chatbots
finalist
audience honor
Clara - The American Red Cross blood donor bot
Every two seconds, someone in the U.S. needs a blood transfusion including those facing emergency s…
Chatbots
finalist
How California’s #1 Health System Transformed Its Chatbot to Save Lives in a Pandemic
The COVID-19 pandemic hit Los Angeles hard. Sirens clamored through our streets. Hospital beds were…
Chatbots
finalist
Take a Step Towards the Dream With Jacobs
The share of discounted sales of all coffee brands in Russia continued to remain very high in 2020.…
Chatbots
finalist
Tyson Fresh Meats Chatbot
Tyson Fresh Meats is the beef and pork subsidiary for Tyson Foods. For 60 years, Tyson Fresh Meats …

Nominees

Chatbots
finalist
audience honor
Clara - The American Red Cross blood donor bot
Every two seconds, someone in the U.S. needs a blood transfusion including those facing emergency s…
Chatbots
finalist
How California’s #1 Health System Transformed Its Chatbot to Save Lives in a Pandemic
The COVID-19 pandemic hit Los Angeles hard. Sirens clamored through our streets. Hospital beds were…
Chatbots
winner
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of ne…
Chatbots
finalist
Take a Step Towards the Dream With Jacobs
The share of discounted sales of all coffee brands in Russia continued to remain very high in 2020.…
Chatbots
finalist
Tyson Fresh Meats Chatbot
Tyson Fresh Meats is the beef and pork subsidiary for Tyson Foods. For 60 years, Tyson Fresh Meats …