13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

See previous winners and honorees here.
Clara - The American Red Cross blood donor bot
Every two seconds, someone in the U.S. needs a blood transfusion including those facing emergency situations, surgeries, cancer patients and more. Blood donation operations have been particularly challenged during the COVID-19 pandemic due to blood drive cancellations as businesses and organizations closed or restricted access to their facilities. To encour…
How California’s #1 Health System Transformed Its Chatbot to Save Lives in a Pandemic
The COVID-19 pandemic hit Los Angeles hard. Sirens clamored through our streets. Hospital beds were running out. And UCLA Health’s call center was slammed. As the #1 health system in California (as ranked by U.S. News & World Report), our actions could save lives. Our leadership quickly stood up a Command Center to reimagine how care could be delivered, how…
New Year’s Read - 2021 DM guidance from Truth Teller Cardi B
Messenger and Instagram recently combined forces to make the biggest change to DMs ever, full of new tools to help our users have longer, more meaningful chats with their friends. And with 2020 making us feel more disconnected than ever, we knew we needed to get the word out in a huge way, during the biggest messaging day of the year. On New Year’s Ev…
Take a Step Towards the Dream With Jacobs
The share of discounted sales of all coffee brands in Russia continued to remain very high in 2020. Jacobs, being in the premium price index relative to the main competitor, did not follow the dramatic price reduction per kg behind the main competitor. This led to the fact that the price gap widened greatly, and we realized that we could not grow market …
Tyson Fresh Meats Chatbot
Tyson Fresh Meats is the beef and pork subsidiary for Tyson Foods. For 60 years, Tyson Fresh Meats has led the industry in supplying top-tier fresh meats and industry expertise. The company’s comprehensive capabilities include exceptional customer service, marketing support and innovative programs. All to help its retail and foodservice partners exceed t…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!