ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

See previous winners and honorees here.

Finalists

finalist
audience
Clara - The American Red Cross blood donor bot
Every two seconds, someone in the U.S. needs a blood transfusion including those facing emergency situations, surgeries, cancer patients and more. Blood donation operations have been particularly challenged during the COVID-19 pandemic due to blood drive cancellations as businesses and organizations closed or restricted access to their facilities.…
finalist
How California’s #1 Health System Transformed Its Chatbot to Save Lives in a Pandemic
The COVID-19 pandemic hit Los Angeles hard. Sirens clamored through our streets. Hospital beds were running out. And UCLA Health’s call center was slammed. As the #1 health system in California (as ranked by U.S. News & World Report), our actions could save lives. Our leadership quickly stood up a Command Center to reimagine how care could be deli…
finalist
Take a Step Towards the Dream With Jacobs
The share of discounted sales of all coffee brands in Russia continued to remain very high in 2020. Jacobs, being in the premium price index relative to the main competitor, did not follow the dramatic price reduction per kg behind the main competitor. This led to the fact that the price gap widened greatly, and we realized that we could not gr…
finalist
Tyson Fresh Meats Chatbot
Tyson Fresh Meats is the beef and pork subsidiary for Tyson Foods. For 60 years, Tyson Fresh Meats has led the industry in supplying top-tier fresh meats and industry expertise. The company’s comprehensive capabilities include exceptional customer service, marketing support and innovative programs. All to help its retail and foodservice partner…

Nominees