12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Use of Chatbots

This award recognizes companies that are using chatbots on social and digital platforms to enhance their customer experience.

See previous winners and honorees here.


Child's Play
In 2019, Orion Pictures asked for our help in resurrecting the iconic horror film, Child’s Play. We were tasked with driving interest and awareness of the film’s theatrical release, with a particular focus on enticing modern audiences for the revival of the 1980s cult classic. But how does one go about capturing the attention of overstimulated …
Corona Extra: Facebook Messenger RomoBot
Our objective   was to increase sweepstakes entries by X%* and provide Corona customers a personalized conversational experience on Facebook Messenger. The activation would drive engagement by: Creating RomoBot - an automated chat that is authentic to Corona’s unique POV leveraging scripts to excite fans before the football season Allowing…
Fenty Beauty Shade Finder Messenger Bot
Our social media platforms are a great way for us to educate and connect with our audience. However, with an audience of over 10 million across our social platforms,it can be difficult to educate our users on an personalized case by case basis. Makeup and beauty are highly tailored to the individual as everyone has different skin tones, skin types…
Kill In The Blank - Facebook Watch Chatbot Murder Mystery
Expanding programming to its successful Facebook Riddle Me This community, Jellysmack partnered with Facebook and social media star Thomas Sanders to create the immersive new murder mystery show, Kill In The Blank.   Viewers were encouraged to watch the video series, look for clues, and then ask questions and interview suspects via the Kill In The…
RuneScape’s Companion Bot
For a long time, we've been aware of a wealth of lapsed players on our Facebook page, who often bounce because they find it difficult to keep up to date with the sheer amount of content within a 19-year-old MMORPG (Massively Multiplayer Online Role-Playing Game) - so we needed a tool to help onboard and support new and lapsed players through the f…
The “Michael Kors Concierge” Customer Service Chatbot
Knowing that much of our audience is on social, Michael Kors wanted to create an experience that was efficient, fun, interactive and, most importantly, convenient for its customers. Enter Messenger and the Michael Kors Concierge.


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.