ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

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Campaign Management

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Team

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Leader

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Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

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PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

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Instagram Voice

LinkedIn Voice

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Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

RuneScape’s Companion Bot

Finalist in Chatbots

About this entry

For a long time, we've been aware of a wealth of lapsed players on our Facebook page, who often bounce because they find it difficult to keep up to date with the sheer amount of content within a 19-year-old MMORPG (Massively Multiplayer Online Role-Playing Game) - so we needed a tool to help onboard and support new and lapsed players through the funnel and onwards to downloading/playing/purchasing. Hence, the RuneScape companion bot was born. 

Its objectives were:

Why does this entry deserve to win?

We built out a network of touchpoints and communications, covering everything from Player Support to hyping new content updates, all dedicated to ensuring players could have answers or next points for all of their queries, and thus retained within our community.

Results

Since launch, the FB Bot performed very well against the objectives set during build of the campaign. Latest numbers (July 1st 2020 - Jan 1st 2020):

The FB Bot has proven to be an efficient way to support our in-game campaigns when compared to our organic actions on Facebook, and wider marketing initiatives. During game content launch periods, it has shown more interactions on pathways relating to these updates than organic posts on our page feed.

 

On a non-campaign specific level, the FB Bot shows significant potential to answer Player Support queries from players who come seeking help on our channel.

Media

Produced by

Jagex and TheBotPlatform

Link

Entry Credits