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12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization is on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

RuneScape’s Companion Bot

Entered in Chatbots

Objective

For a long time, we've been aware of a wealth of lapsed players on our Facebook page, who often bounce because they find it difficult to keep up to date with the sheer amount of content within a 19-year-old MMORPG (Massively Multiplayer Online Role-Playing Game) - so we needed a tool to help onboard and support new and lapsed players through the funnel and onwards to downloading/playing/purchasing. Hence, the RuneScape companion bot was born. 

Its objectives were:

Strategy

We built out a network of touchpoints and communications, covering everything from Player Support to hyping new content updates, all dedicated to ensuring players could have answers or next points for all of their queries, and thus retained within our community.

Results

Since launch, the FB Bot performed very well against the objectives set during build of the campaign. Latest numbers (July 1st 2020 - Jan 1st 2020):

The FB Bot has proven to be an efficient way to support our in-game campaigns when compared to our organic actions on Facebook, and wider marketing initiatives. During game content launch periods, it has shown more interactions on pathways relating to these updates than organic posts on our page feed.

 

On a non-campaign specific level, the FB Bot shows significant potential to answer Player Support queries from players who come seeking help on our channel.

Media

Produced by

Jagex and TheBotPlatform

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards is on thursday, FEB 20TH.