ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Navigating Financial Aid with @mosdotcom

Entered in Education

Objective

At Mos.com, our mission is to tear down all financial barriers to opportunity. We're getting started by helping students avoid student debt by giving them access to all of the $135B in government financial aid and thousands of reputable scholarships available each year— billions of which go unused due to the burden of navigating the unnecessarily complicated and opaque process. A key part of our success has been educating students in an approachable and engaging way about the complex systems of financial aid and higher education.

It's the unfortunate reality that today students aren't taught financial literacy in schools, or taught about how financial aid works and how to navigate the system. While there are articles and websites available, the information is presented in ways that are full of jargon, overly complex, and difficult for younger audiences to understand and take action on. To add to that confusion, the COVID-19 pandemic has caused more uncertainty for students about how to handle paying for college during these unprecedented times.

We've found that the best way to reach and educate as many students as possible on these topics is through social media. We leverage our social channels to create educational and entertaining content for students that's easy to understand, engaging, and genuinely helpful with actionable steps and tips.

Strategy

Our goal is to help students understand financial aid in a fun and engaging way so they can avoid student debt. We developed various strategies to utilize our social media channels to address three main pillars: educating students on financial aid, providing resources and updates, and building community.

Results

With our educational and entertaining content across our social media platforms, we expanded our reach and followers exponentially:

We also received thousands of comments about how helpful our platforms are as well as incredible positive feedback from students and parents expressing gratitude about our educational content, deadline reminders, and storytelling:

Media

Produced by

Mos

Links

Entry Credits