13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Cultural Institution

This award honors the social media or digital efforts of museums, archives, galleries, centers for the performing arts, aquariums, gardens, zoos and other cultural institutions.

See previous winners and honorees here.


Juneteenth: A Celebration Of Resilience
In a year that ignited nationwide protests demanding racial equality and social justice, the National Museum of African American History and Culture (NMAAHC) hosted an online Juneteenth community day. The goal of the virtual community day was to celebrate Juneteenth as a day symbolizing the freedom of African Americans and the hope of a nation. Fo…
Met Stories
Met Stories is a year-long video series that served as the marquee content for The Metropolitan Museum of Art's 150th anniversary in 2020. Our goals for this ambitious project were to frame the anniversary with compelling, personal stories from visitors, artists, and staff that would highlight the Met as a museum by, for, and about all people, wit…
Museum’s Closure Due to COVID-19 Opens New Opportunity to Teach Holocaust History
  Each year, 1.7 million visitors tour the United States Holocaust Memorial Museum to learn about Holocaust history, honor the victims, and recognize the resilience of Holocaust survivors. With Museum doors temporarily closed due to COVID-19, we wanted our audience to know that learning about the Holocaust doesn’t have to stop.  Staff embrac…
National Gallery of Art #MuseumFromHome Tours
Conceived in the days preceeding the National Gallery of Art's temporary closure due to the COVID-19 pandemic, the daily #MuseumFromHome tours offered the museum's followers a way to "visit" while the museum was closed due to the COVID-19 pandemic. Launched just two days after the doors closed to the public, the daily tours also intended to offer …
gOD-Talk 2.0: Digital #BlackFaith
Since 2018, the Smithsonian Institution’s National Museum of African American History and Culture (NMAAHC) Center for the Study of African American Religious Life in association with the Pew Research Center has sought out to explore the dynamic ways that Black millennials are choosing to engage in organized religion through our web-based series, “…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!