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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Music & Dance
finalist
Play On: A Celebration of Music To Make Change
2020 was a year of vast loss and devastation across almost all sectors. Our objective was to end th…
Humor
finalist
Pluck A Side
Drive engagement around chicken during the holidays which is typically a very low-interest time per…
Retail & E-Commerce
Plussed Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Branded Content
Plussed-Up Experiences
Walmart is the largest retailer in the world with more than 150 million people visiting 4700 stores…
Graphics
PNC Bank MoneySelf Quiz
PNC’s Wealth Management team wanted to engage an elusive group of investors ($1-$3 Million in inves…
Financial Services, Video Pre-Roll
finalist
PNC Bank's Virtual Wallet
We wanted to create interest in PNC’s Virtual Wallet® by awakening consumers to the reality that th…
GIFs
finalist
PNC x Chicago Bears GIFs
Ahead of the 2020 NFL season, it was clear that the fan experience was going to look much different…
Food & Beverage, Multi-Platform Campaign, Emerging Platform
finalist
gold honor
bronze honor
audience honor
Pockets 4 Bits: Gamer Snacks Level Up
Hot PocketsⓇ is a 40-year-old brand with wide recognition. During those four decades, the brand has…
Business to Business, Financial Services, Creative use of Technology
winner
gold honor
Podfast
BNY Mellon is a legacy custodial bank that’s been an integral part of the global economy for over 2…
UX/UI
winner
Poland Spring Origin Website
With year 2 media of Poland Spring Origin launching in 2020, we were tasked to review the brand lan…
Integrated Campaign
finalist
gold honor
Pop-Tarts: We Fixed The Pretzel
Pop-Tarts are known for their iconic sweet flavors like frosted strawberry and brown sugar cinnamon…
Entertainment, YouTube Presence
finalist
Popcorn-Perfect Movie Clips from “Binge Society” by Jellysmack
Build the most fan-friendly and engaging YouTube channel for movie lovers around the world to reliv…
Integration with Live Television
finalist
Porsche Steals Super Bowl with The Heist
Objectives Porsche is an iconic brand known for its design, speed and uncompromising performance…
Integrated Campaign
Porsche X PUMA: Two Icons of Fast
For the last five decades, the Porsche 911 Turbo has been known for its iconic design, speed and un…
Online Event/Activation
finalist
gold honor
Porsche x Puma: Two Icons of Fast Sneaker Launch
For the last five decades, the Porsche 911 Turbo has been known for its iconic design, speed and un…
Auto, Branded Content, Long Form Video, Storytelling
finalist
Porsche x Star Wars: The Designer Alliance
A short time ago, in a galaxy not too far away… PORSCHE X STAR WARS: THE DESIGNER ALLIANCE. I…
Multi-Platform Campaign
finalist
Post Malone x Crocs
Enthusiastic and genuine fan engagement has been are central to Crocs’ DNA. From home-grown signatu…
Remote Production, Medium-Length Video
winner
silver honor
audience honor
Pride Won't Hide
We had the opportunity to celebrate the LGBTQ+ community beyond Pride month, for National Coming Ou…
Pets & Animals, Television, Integrated Campaign, Multi-Platform Campaign
finalist
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans …
Digital Pivot, Sports
finalist
silver honor
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
When the NFL canceled its in-person Pro Bowl for the first time in more than 60 years, long-t…
Art Direction, Instagram
Prodigal Son: Killer Instagram Grid
In 2019, FOX Entertainment unleashed the killer new drama, Prodigal Son. Going into the marketing c…
Art Direction, Brand Redesign, Global Campaign, Graphics, Business to Business, Fitness, Health, & Wellness, Integrated Campaign
winner
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling …
LGBTQ Community Engagement
Progress Is Pride Campaign
Pride marks the anniversary of a rebellion that continues to fuel the movement for the rights of pe…
GIFs
winner
audience honor
Promoting the Launch of HBO Max on Venmo
HBO Max was eager to celebrate its streaming service launch in May 2020, but due to the pandemic, t…
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