ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best Brand Redesign

This award honors the best brand redesign on social media and digital. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy gut. Historically, the brand’s messaging strategy had not focused on overall digestive wellness. Based on shifting consumer needs, Benefiber launched a new masterbrand campaign in 2020 to support its latest innovation, Benefiber Prebiotic Fiber + Pr…
finalist
Cazcanes Tequila - Unconquerable Spirit
Cazcanes Tequila had a pretty good problem: their tequila kept winning awards, but given all the money being poured into the “tequila gold rush,” they were facing a lot of competition. They reached out to us to help them make inroads with audiences who might not be tapped into the world of tequila enough to catch all the trophies Cazcanes kept bri…
finalist
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, …
finalist
audience
incredibles Rebrand
The incredibles brand was created with the purpose of delivering delicious and reliable edibles that borrow the same discipline and quality standards that exist in the food industry. Since 2010, incredibles set itself apart through its unwavering commitment to patients and recreational users alike. In 2020, incredibles launched a brand redesign…

Nominees