13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Brand Redesign

This award honors the best brand redesign on social media and digital. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
Benefiber “The Perfect Match” Campaign
Benefiber is a prebiotic fiber that works with the good bacteria in our bodies to support a healthy gut. Historically, the brand’s messaging strategy had not focused on overall digestive wellness. Based on shifting consumer needs, Benefiber launched a new masterbrand campaign in 2020 to support its latest innovation, Benefiber Prebiotic Fiber + Pr…
finalist
Cazcanes Tequila - Unconquerable Spirit
Cazcanes Tequila had a pretty good problem: their tequila kept winning awards, but given all the money being poured into the “tequila gold rush,” they were facing a lot of competition. They reached out to us to help them make inroads with audiences who might not be tapped into the world of tequila enough to catch all the trophies Cazcanes kept bri…
finalist
Products with Purpose
DSM operates in the nutritional products space, an industry with dozens of competitors all selling identical products. Lost in a crowded marketplace that feels like a sea of sameness, they needed help differentiating themselves and their offerings from a host of global companies vying for business. The objective was simple: Drive brand awareness, …
finalist
Tumblr
The rarest thing that you’ll ever see on the internet is a second act. Things change quickly online; most brands only really get one run in the spotlight. But Tumblr isn’t most brands - even as new platforms have emerged and taken center stage within the culture of the internet, Tumblr’s influence and importance have continued to play an outsized …
finalist
incredibles Rebrand
The incredibles brand was created with the purpose of delivering delicious and reliable edibles that borrow the same discipline and quality standards that exist in the food industry. Since 2010, incredibles set itself apart through its unwavering commitment to patients and recreational users alike. In 2020, incredibles launched a brand redesign…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!