5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best Brand Redesign

This award honors a social media campaign or overall social presence for an exceptional brand redesign. Brand elements used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
audience
Adidas Runtastic Rebranding
We have been running and training with our users for almost ten years. At Runtastic, we are as dynamic as people’s fitness journey, which is why we made a change: to strengthen our existing relationship with adidas. We wanted to create the best running and training experience by merging our combined areas of expertise. The Runtastic brand evolved …
finalist
Dogwalkers Rebrand
In 2018, GTI’s brand team kicked-off a comprehensive rebrand initiative for the Dogwalkers logo, packaging and visual ID. The key drivers behind this project were as follows: To better reflect our commitment to crafting high-quality pre-rolls, while acknowledging the rich history of this authentic and timeless cannabis product category. To…
finalist
Effectv Rebrand & Launch (Rebrand from Comcast Spotlight)
Just as the way viewers watch content has evolved across numerous platforms, so too has the way brands and marketers connect with their audience. Effectv, the advertising sales division of Comcast Cable, broke away from offering traditional advertising solutions, evolving its products to empower advertisers with more data-driven capabilities an…
finalist
Mending hearts
Changing hearts and minds. Opening the eyes of people like you and I. Influencing the world’s most powerful companies to take an ethical stance. All of this is far from an easy feat. But one thing is clear. It requires a purposeful, mission-driven approach, powerful visuals, and personal, emotionally evocative communications. Especially when it co…
finalist
TE Connectivity: Every Connection Counts
TE Connectivity has a 75-year brand heritage around the globe reaching our engineer audiences. In partnership with these engineers we’ve designed and manufactured products that have literally changed the world. But we anchored our brand on our product superiority, rather than forming a human relationship engineer-to-engineer. The decision to refre…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!