Best LGBTQ Community Engagement in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans* and queer communities.

See previous winners and honorees here.

Finalists

LGBTQ Community Engagement

Global Pride Crossing

The Parade Must Go On(line) Pride Month (June) – a celebration of equality, dignity and acceptance – had lost its biggest stage and moment of the year due to the global Covid-19 pandemic. Hundreds of IRL celebrations were cancelled, and millions of LGBTQI+ people lost their most cherished opportunity to come together and celebrate whoever they …

LGBTQ Community Engagement

Human By Orientation Pride Site

Four months into 2020, over 400 Pride celebrations worldwide had been canceled. This not only stripped the LGBTQIA+ community of safe outlets to celebrate their queer identity, but also left the community fragmented. Our main objective of our Pride 2020 initiative was to create a safe space for the queer community and allies to gather, recharge an…

LGBTQ Community Engagement

In recent history, the LGBTQ+ community has made major strides in their fight for equality. But even today, they are made to feel uneasy with public displays of affection. So for Pride 2020, amid a global pandemic, stay-at-home orders and social unrest, Kay saw an opportunity to bring people together by evolving their iconic tagline, “Every Ki…

LGBTQ Community Engagement

Now that you see me

What’s in a name? For some transgender and non-binary people, everything. According to the National Center for Transgender Equality, 68% of trans people don't have a single identity document that reflects their name. Why? Because if you’re trans or non-binary, legal name changes are difficult to say the least. Cost, court dates and discrimination …

LGBTQ Community Engagement

Oreo is a long-time leader in the cookie category. It’s a brand that is an integral part of American childhoods and families. As a leader, it’s our responsibility not to stay stagnant and to continue to push the category, and cultural conversation, forward. As a brand that is interlaced with family bonds, we’ve resolved to take a stand in moments …

LGBTQ Community Engagement

bubly Sparkling Water & Ru Paul's Drag Race 2020 Partnership

Since its launch in 2018, bubly has championed love and inclusivity for the LGBTQ+ community. Building on the brand’s support for GLAAD, Stonewall Community Foundation, The Center for Black Equity, its Pride-themed packaging, and its roster of LGBTQ+ ambassadors, a partnership with Ru Paul’s Drag Race seemed destined. Since 2009, the Emmy Award-wi…

Nominees

LGBTQ Community Engagement

After four years of White House attacks on the LGBTQ+ community, Equality Illinois and Hauswirth/Co decided to put power back into the hands of Illinois’ 508,000-strong LGBTQ+ community and allied coalitions to ensure that their voices were heard at the ballot boxes and thereby in the halls of power. Initially launched in 2010 during the early test-and-lear…

LGBTQ Community Engagement

GLAAD's 100 Days of Action

GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, operates to accelerate acceptance for the LGBTQ community through advocacy and activism. Since the Trump administration took office in 2017, GLAAD has been on the frontlines to fight against the attacks on the LGBTQ community from the highest seat …

LGBTQ Community Engagement

Honda Pride Parade Zoetrope

We wanted to create a unique way for Honda to celebrate global Pride day in a year when gathering together physically was no longer possible. The goal was to capture all of the color and positive energy of a Pride parade and spread that joy across Honda social media channels.

LGBTQ Community Engagement

With Pride Celebrations cancelled country-wide, Hulu wanted PrideFest to bring together the LGBTQ+ community in a magical setting that allows for connectivity and solidarity.

LGBTQ Community Engagement

In The Know Changemakers: Pride

We wanted to continue to improve the lives of our Gen Z audience by amplifying unheard voices. We measure how we’re doing this by assessing views, site visits, and by painstakingly documenting what we consider positive impact. For the In The Know Changemakers initiative, we sought to highlight the most impactful LGBTQIA+ voices that we've profiled over the …

LGBTQ Community Engagement

LOGO's The 2020 Logo30

Resilience, innovation, persistence, and the transformative spirit of rebellion are at the heart of LGBTQ Pride, and nowhere is that more evident than in the Logo30. Logo’s landmark web-exclusive portfolio toasts the 30 most influential LGBTQ activists, celebrities, and entertainers of the year. It is an annual celebration of the movers and shakers paving t…

LGBTQ Community Engagement

OUTLOUD: Raising Voices

OUTLOUD: Raising Voices began as a live event concept to give a platform to up-and-coming LGBTQ+ musicians. It was set to launch at SXSW as a PRIDE artist showcase, but when the festival was cancelled, the producers at JJLA pivoted the already-scheduled show to launch as a PRIDE celebration web-series on Facebook, utilizing the existing show line-up as a tw…

LGBTQ Community Engagement

Progress Is Pride Campaign

Pride marks the anniversary of a rebellion that continues to fuel the movement for the rights of people in the LGBTQIA+ community. This is what we celebrate when we celebrate Pride. We celebrate the power of voices united. We celebrate continued progress. Freeform is a renowned purveyor of characters who are activists, artists, and leaders. They represe…

LGBTQ Community Engagement

TikTok #MyPride Realness Livestream

TikTok came to ViacomCBS to help celebrate their weeklong #MyPride programming stunt to celebrate Pride 2020. The brand wanted to host a livestream, a newly released feature on their platform, with RuPaul’s Drag Race talent featuring a conversation about Pride, identity, and the LGBTQ+ experience. Knowing that the conversation around Pride in 2020 evolved t…

LGBTQ Community Engagement

Transhood TRANSlation

Celebrate the release of the HBO Original Documentary Transhood with an activation that highlights and serves the Transgender community, specifically Trans youth and parents raising Trans children in a COVID-safe manner while encouraging discussion and engagement with important issues effecting the community in the Unites States today.

LGBTQ Community Engagement

VH1's Out of the Closet (Season 3)

With the third season of RuPaul’s Drag Race’s Out of the Closet, the objective was to build on the momentum of the Emmy-nominated second season, and continue to document the dynamic lives and fashion of the LGBTQ icons Drag Race audiences have come to know and love. With this season, a major goal was to dive deeper into the personal lives of the talent, and…

LGBTQ Community Engagement

Zales #PrideTogether

Zales, know for bold jewelry and self expression was looking for a way to tap into culture that was organic to the brand. Every year the Pride Parade is a cultural event that is a beacon of joy, inclusiveness and acceptance. It is also the epitome of self expression and seemed like the perfect fit and opportunity for the brand. But, in 2020 with Cov…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!