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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

In The Know Changemakers: Pride

Entered in LGBTQ Community Engagement

Objective

We wanted to continue to improve the lives of our Gen Z audience by amplifying unheard voices. We measure how we’re doing this by assessing views, site visits, and by painstakingly documenting what we consider positive impact. For the In The Know Changemakers initiative, we sought to highlight the most impactful LGBTQIA+ voices that we've profiled over the years. 
 

Strategy

To accomplish our goal, we collected our most powerful stories centered around the LGBTQIA community and put them under one easy to find link, intheknow.com/changemakers/lgbtqia-stories/. We also made "Changemakers" a menu option at the top of our homepage to streamline the search process. 

Results

These stories have been very well received by the ITK audience, which garners over 1 billion video views a month across platforms. Our efforts to highlight marginalized communities have lead to a greater viewership of our Pride content. 

Media

Produced by

In The Know

Link

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