The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 13th Annual Shorty Awards

Human By Orientation Pride Site

Finalist in LGBTQ Community Engagement


Four months into 2020, over 400 Pride celebrations worldwide had been canceled. This not only stripped the LGBTQIA+ community of safe outlets to celebrate their queer identity, but also left the community fragmented. Our main objective of our Pride 2020 initiative was to create a safe space for the queer community and allies to gather, recharge and spread joy - allowing us to celebrate our proudest, queerest selves.

Strategy and Execution


Our unique Pride campaign generated a total of 148 unique press pickups, a staggering 1.37 billion impressions, 40,083 site visits, from 113 countries, 372 unique pieces of content, and over 16 hours of entertainment. We created 1 global community during an unprecedented moment of culture, allowing LGBTQIA+ people all over the world to gather, recharge, and celebrate their proudest, queerest selves.


Video for Human By Orientation Pride Site

Entrant Company / Organization Name

HBO (brand), Lupine (agency)

Entry Credits