THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans* and queer communities.

See previous winners and honorees here.

Winner

LGBTQ Community Engagement
winner
audience honor
Skittles Hall of Rainbows
Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skitt…

Finalists

LGBTQ Community Engagement
finalist
ABSOLUT: Hair
Absolut has always been an ally to the LGBTQ community, publishing ads of support in the Advocate m…
LGBTQ Community Engagement
finalist
BuzzFeed Pero Like's "I Taught My Gay BFF To Fight in 30 Days"
BuzzFeed’s Pero Like is known for creating authentic and relatable content that is for Latinx by La…
LGBTQ Community Engagement
finalist
HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight
Ahead of the 2020 election, HRC Foundation was eager to have the Democratic presidential candidates…
LGBTQ Community Engagement
finalist
The Many Salutes Drag’s Colorful Vernacular to Thank A Queen
Today, words like “tea,” “serve,” and “shade” have new meanings, with famous shows and people like …
LGBTQ Community Engagement
finalist
What's Love?
The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBT…

Nominees

LGBTQ Community Engagement
Colgate’s Smile with Pride - World Pride NYC
For decades, Colgate has been a dedicated supporter of the LGBTQIA+ community and a global leader i…
LGBTQ Community Engagement
L'Oréal's March for Me
The OUT @ L’Oréal thinktank is a dynamic group of employees who work together to advance initiative…
LGBTQ Community Engagement
LGBTQ State of the Union with Billy Porter
Ahead of the 2019 State of the Union Address by President Trump, Logo aimed to offer an alternative…
LGBTQ Community Engagement
MTV’s Are You The One? Come One, Come All – Digital Launch Campaign
MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. …
LGBTQ Community Engagement
RuPaul's #DragRacePride
The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members …
LGBTQ Community Engagement
Showtime: The L Word Generation Q
Establish The L Word: Generation Q social platforms as the #1 destination for fans of the show by a…
LGBTQ Community Engagement
Spotify: Transgender Benefits
When companies have an authentic voice that celebrates their employees as individuals, that’s when …
LGBTQ Community Engagement
TE Connectivity: You Belong Here
TE Connectivity is a global industrial technology leader working side by side with engineers around…
LGBTQ Community Engagement
This Free Life | Who We Are
Each member of the LGBTQ+ community comes from a unique walk of life—and no one understands those s…