Best LGBTQ Community Engagement in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards Best LGBTQ Community Engagement

This award honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans* and queer communities.

See previous winners and honorees here.

Winner

LGBTQ Community Engagement

Skittles Hall of Rainbows

Mars Wrigley is a firm champion of diversity and inclusion across all of its many brands. But Skittles in particular has always embraced any opportunity to celebrate authentic displays of individuality and bring positivity and joy into the lives of its fans. Knowing this, and knowing Skittles’ existing association to “the rainbow,” Mars wanted to …

Finalists

LGBTQ Community Engagement

Absolut has always been an ally to the LGBTQ community, publishing ads of support in the Advocate more than 30 years. But in recent years the brand has been engaging with a new generation, who didn’t remember the brand’s legacy, and has new expectations for the consumer-brand relationship. Our challenge was to reclaim Absolut’s status in a way…

LGBTQ Community Engagement

BuzzFeed Pero Like's "I Taught My Gay BFF To Fight in 30 Days"

BuzzFeed’s Pero Like is known for creating authentic and relatable content that is for Latinx by Latinx, but also recognizes the importance of highlighting intersectionalities, particularly between Latinx and queer-identifying people. The majority of fighting content on YouTube consist of cis, straight men fighting -- this video challenges that no…

LGBTQ Community Engagement

HRC Foundation’s Presidential Town Hall Brings LGBTQ Issues into Spotlight

Ahead of the 2020 election, HRC Foundation was eager to have the Democratic presidential candidates share their visions and agendas on LGBTQ issues. Today, LGBTQ people are still at risk of being fired, evicted or denied services in 30 states. Kids are still subjected to the child abuse known as “conversion therapy” and facing bullying and rej…

LGBTQ Community Engagement

The Many Salutes Drag’s Colorful Vernacular to Thank A Queen

Today, words like “tea,” “serve,” and “shade” have new meanings, with famous shows and people like Comedy Central’s Broad City and GOT’s Sophie Turner using their alternative definitions as part of their lexicon. Yet these terms go further back, originating in queer Black Femme and Latinx subcultures—“reading” for example can be traced back to Afr…

LGBTQ Community Engagement

The Los Angeles LGBT Center wanted to raise awareness of their services to support families of LGBTQ+ youth on National Coming Out Day (October 11). Parents who need to hear our message are those struggling to accept their teen’s coming out. By demonstrating the impact a parent’s rejection has on their teen’s well-being, we proved that they have t…

Nominees

LGBTQ Community Engagement

Colgate’s Smile with Pride - World Pride NYC

For decades, Colgate has been a dedicated supporter of the LGBTQIA+ community and a global leader in diversity and inclusion to demonstrate its commitment to Building a Future to Smile About for everyone in all households. This year, Colgate’s ‘Smile with Pride’ campaign continued to celebrate the LGBTQIA+ community and the importance of diversity and …

LGBTQ Community Engagement

L'Oréal's March for Me

The OUT @ L’Oréal thinktank is a dynamic group of employees who work together to advance initiatives that protect LGBTQ rights and promote well-being across the largest subsidiary of the world’s largest beauty company. For World Pride 2019, held in our own backyard, OUT @ L’Oréal spearheaded a campaign of inclusivity called March for Me. The goal of the cam…

LGBTQ Community Engagement

LGBTQ State of the Union with Billy Porter

Ahead of the 2019 State of the Union Address by President Trump, Logo aimed to offer an alternative State of the Union, one for the LGBTQ+ community. The goal was to reach as many eyes as possible across social media and on-air. With LGBTQ+ rights at risk or under attack by the Trump Administration, and with the increasing record of trans homicides each yea…

LGBTQ Community Engagement

MTV’s Are You The One? Come One, Come All – Digital Launch Campaign

MTV’s Are You The One? Come One, Come All is the first reality dating competition show in the U.S. whose entire cast is sexually fluid. The objective of our digital marketing campaign was to not only promote the show as we do every other season, but to use this new format as a way to educate current and potential fans about the LGBTQ+ community. We wanted t…

LGBTQ Community Engagement

RuPaul's #DragRacePride

The riots at The Stonewall Inn in New York City 50 years ago marked an act of rebellion by members of the LGBTQ+ community. That history, until recently, has diminished the leadership of trans, non-binary and drag queens in Stonewall's legacy. We wanted to elevate the Queens from RuPaul’s Drag Race and solidify the monumental importance of the show in Queer…

LGBTQ Community Engagement

Showtime: The L Word Generation Q

Establish The L Word: Generation Q social platforms as the #1 destination for fans of the show by authentically engaging with the LGBTQ+ community and positioning the accounts as “part of you”.

LGBTQ Community Engagement

Spotify: Transgender Benefits

When companies have an authentic voice that celebrates their employees as individuals, that’s when they become indispensable. Employers and employees at Spotify know that they can come to work and be their truest selves. But how does one show the progressiveness of Spotify through exciting content that highlights what can be seen as dry HR fine print? Ident…

LGBTQ Community Engagement

TE Connectivity: You Belong Here

TE Connectivity is a global industrial technology leader working side by side with engineers around the globe, enabling today’s most revolutionary breakthroughs to create a safer, sustainable, productive and connected future. TE nurtures a workforce that combines a wealth of perspectives and backgrounds, and we foster a culture where everyone can bring thei…

LGBTQ Community Engagement

This Free Life | Who We Are

Each member of the LGBTQ+ community comes from a unique walk of life—and no one understands those stories better than LGBTQ folks themselves. That’s why the Who We Are video series showcases real people telling us about their lives in their own voices. This Free Life is an LGBTQ young adult tobacco prevention brand, created in honor of the tens of thousa…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.