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13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Hulu PrideFest

Entered in LGBTQ Community Engagement

Objective

With Pride Celebrations cancelled country-wide, Hulu wanted PrideFest to bring together the LGBTQ+ community in a magical setting that allows for connectivity and solidarity.

Strategy

Hulu wanted an experience that unifies social connection, Hulu content, and an innovative approach to bringing Pride to consumers.  We wanted people to find new ways to connect beyond how we can in real life, within this virtual and immersive experience.

 

Campaign highlights:

Results

With over 60,000 unique visitors and a return rate of 30%, we estimate the average live user spent between 15 - 20 minutes engaging with Hulu branding and content and talent.

Media

Produced by

Hulu

Links

About the Shorty Awards

The Shorty Awards honor the best of social media.

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