With Pride Celebrations cancelled country-wide, Hulu wanted PrideFest to bring together the LGBTQ+ community in a magical setting that allows for connectivity and solidarity.
Hulu wanted an experience that unifies social connection, Hulu content, and an innovative approach to bringing Pride to consumers. We wanted people to find new ways to connect beyond how we can in real life, within this virtual and immersive experience.
With over 60,000 unique visitors and a return rate of 30%, we estimate the average live user spent between 15 - 20 minutes engaging with Hulu branding and content and talent.
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