13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best in Pets and Animals

Organizations, brands or publications targeting pet-owners and animal lovers and enthusiasts. This award recognizes the best efforts across social media or digital platforms to engage and impress this particular demographic.

See previous winners and honorees here.
#Bfullofcheer Holiday Pet Photo Contest | Banfield Pet Hospital
At Banfield Pet Hospital, we are here for the lasting health and happiness of pets. In a year when Americans were asked to stay-at-home, quarantine and distance themselves from others, pets provided much-needed comfort, company and love. Pet ownership skyrocketed, and time and time again we saw articles and posts to the effect of, “Adopting [PET] was the be…
Exploding Kittens partners with Best Friends Animal Society to rescue cats across the country
At the start of the COVID-19 pandemic, Exploding Kittens was determined to induce joy and laughter during an otherwise gloomy era. In an effort to carry out this goal, they created A Game of Cat & Mouth, a fiercely competitive pinball’ish type game where both players use the magnetic “Kitty Paw Flickers” to catapult yellow balls as fast as they can through …
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Australian bushfires, particularly the Australian wildlife affected, and raise money for WIRES (Wildlife Information Rescue and Education Service) - the largest wildlife rescue & rehabilitation charity in Australia.
Meow Mix Remix Campaign
Cats are finicky and their owners switch brands often in search of food their cats like. Meow Mix was no longer relevant or distinct; it became another offering on the shelf. We needed to leverage the brand’s powerful equity, its iconic jingle (“Meow, meow, meow, meow…”), to make Meow Mix famous again as the taste cats love.
Monstrous Results
About This Entry: The Frightening Truth About Dogs and Noises Everyone knows that loud noises can be scary for some dogs. In fact, 2 out of 3 dogs are sent into a panic from loud, sudden sounds—shaking, hiding, barking, crying, or clinging to their owner’s side for comfort. While their overreactions can seem funny, cute, or harmless, they’re anything bu…
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans and dogs with a weekend unlike any other? To celebrate the premiere of The Pack, Amazon Prime Video created the ultimate holiday for dogs and the people who love them: an extraordinary "Packed Weekend”, offering one-of-a-kind, pup-centric experiences. This …
The 144th Westminster Kennel Club Dog Show
The Westminster Kennel Club is America's oldest organization dedicated to the sport of purebred dogs. Westminster Week, held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees.  This year’s core objectives were to excite and engage all dog-loving social audience…
The Pet Collective
For the whole-heartedly pet obsessed, The Pet Collective exists to bring joy to pets and their parents with the best pet videos, news, products, how-to’s, and more. One of the top pet-focused media properties in the world, The Pet Collective reaches tens of millions of millennial and Gen-Z pet parents and animal lovers of all kinds.  In 2020 The Pet Coll…
Tito's Handmade Vodka "Wings of Rescue"
The quarantine pup. We’ve all seen it and maybe some of us have gotten our own. In fact, interest in adopting dogs has been at an all-time-high for the last 8 months - It is arguably one of the bright spots to come from our year spent at home. And while it feels like dogs are being adopted and saved left and right, the unfortunate reality is that in the Sou…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!