ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

Best in Pets and Animals

Organizations, brands or publications targeting pet-owners and animal lovers and enthusiasts. This award recognizes the best efforts across social media or digital platforms to engage and impress this particular demographic.

See previous winners and honorees here.

Winner

Pets & Animals
winner
Monstrous Results
About This Entry: The Frightening Truth About Dogs and Noises Everyone knows that loud noises can be scary for some dogs. In fact, 2 out of 3 dogs are sent into a panic from loud, sudden sounds—shaking, hiding, barking, crying, or clinging to their owner’s side for comfort. While their overreactions can seem funny, cute, or harmless, they’re a…

Finalists

Pets & Animals
finalist
Exploding Kittens partners with Best Friends Animal Society to rescue cats across the country
At the start of the COVID-19 pandemic, Exploding Kittens was determined to induce joy and laughter during an otherwise gloomy era. In an effort to carry out this goal, they created A Game of Cat & Mouth, a fiercely competitive pinball’ish type game where both players use the magnetic “Kitty Paw Flickers” to catapult yellow balls as fast as they ca…
Pets & Animals
finalist
Koalas of NYC
The objectives of the campaign were to raise awareness around the devastating impact of the Australian bushfires, particularly the Australian wildlife affected, and raise money for WIRES (Wildlife Information Rescue and Education Service) - the largest wildlife rescue & rehabilitation charity in Australia.
Pets & Animals
finalist
Meow Mix Remix Campaign
Cats are finicky and their owners switch brands often in search of food their cats like. Meow Mix was no longer relevant or distinct; it became another offering on the shelf. We needed to leverage the brand’s powerful equity, its iconic jingle (“Meow, meow, meow, meow…”), to make Meow Mix famous again as the taste cats love.
Pets & Animals
finalist
Prime Video’s “The Pack” Packed Weekend
What if, just for one weekend, we honored the unconditional love and unmatched bond between humans and dogs with a weekend unlike any other? To celebrate the premiere of The Pack, Amazon Prime Video created the ultimate holiday for dogs and the people who love them: an extraordinary "Packed Weekend”, offering one-of-a-kind, pup-centric experien…
Pets & Animals
finalist
The Pet Collective
For the whole-heartedly pet obsessed, The Pet Collective exists to bring joy to pets and their parents with the best pet videos, news, products, how-to’s, and more. One of the top pet-focused media properties in the world, The Pet Collective reaches tens of millions of millennial and Gen-Z pet parents and animal lovers of all kinds.  In 2020 Th…
Pets & Animals
finalist
audience
Tito's Handmade Vodka "Wings of Rescue"
The quarantine pup. We’ve all seen it and maybe some of us have gotten our own. In fact, interest in adopting dogs has been at an all-time-high for the last 8 months - It is arguably one of the bright spots to come from our year spent at home. And while it feels like dogs are being adopted and saved left and right, the unfortunate reality is that …

Nominees

Pets & Animals
#Bfullofcheer Holiday Pet Photo Contest | Banfield Pet Hospital
At Banfield Pet Hospital, we are here for the lasting health and happiness of pets. In a year when Americans were asked to stay-at-home, quarantine and distance themselves from others, pets provided much-needed comfort, company and love. Pet ownership skyrocketed, and time and time again we saw articles and posts to the effect of, “Adopting [PET] was the be…
Pets & Animals
The 144th Westminster Kennel Club Dog Show
The Westminster Kennel Club is America's oldest organization dedicated to the sport of purebred dogs. Westminster Week, held annually in New York City, thousands of dogs across hundreds of breeds compete for the title 'Best in Show', with tens of thousands of attendees.  This year’s core objectives were to excite and engage all dog-loving social audience…