ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

The Pet Collective

Finalist in Pets & Animals

Objective

For the whole-heartedly pet obsessed, The Pet Collective exists to bring joy to pets and their parents with the best pet videos, news, products, how-to’s, and more. One of the top pet-focused media properties in the world, The Pet Collective reaches tens of millions of millennial and Gen-Z pet parents and animal lovers of all kinds. 

In 2020 The Pet Collective sought out to continue growing its brand by creating unique products and new content to keep its audience engaged. The brand launched several new series, expanded the distribution of its streaming tv channel, and launched new consumer products, all designed to satiate the appetite of the modern pet parent in a way that no other pet-centric media brand has done. With tens of millions of followers around the world, in 2020, The Pet Collective advanced its mission to be a trusted resource for the pet-obsessed through amazing video content, entertaining stories, pet-ucation, trends, and products, in order to bring joy into the lives of pets and their parents.

Strategy

In 2020 The Pet Collective did more to reach and engage pet lovers in a multitude of ways than any other pet-centric media brand. 

To truly reach the pet-obsessed on all platforms,  The Pet Collective launched a brand new podcast -- the brand’s first foray into audio -- to educate and entertain pet parents on pet health, behavior, and training. In each episode, animal behaviorist Kyle Kittleson and Comedian Allison Sieke combine their expertise and love for animals into a fun and informational experience, discussing important topics for pet parents and welcoming excellent feature guests like influencers Hilary Sloan & Ella Bean, 30-year dog training professional Joel Silverman, and author and psychologist Dr. Judy Ho, among many others.

In its core video offerings, The Pet Collective has continued to release highly popular social video series, including original series such as “The Scoop” hosted by Georgie Guinane that helps pet parents navigate common problems and questions, and Our Domestic World, which is a comedic take on the life of pets lead by witty and fun narrations. Having successfully made the leap from social media to streaming TV, The Pet Collective racked up billions of minutes viewed on top free, ad-supported streaming TV platforms like Samsung TV Plus, Pluto TV, XUMO, Roku, Vizio WatchFree, and many others. 

Finally, The Pet Collective used its passion for entertainment to create and sell an original card game to share with its fans. Cat Face is a meme party game, that encourages players to match hilarious captions with amazing images of cats sourced from some of the internet's most famous viral pet videos. Cat Face can be found on The Pet Collective's store and on Amazon, along with its adults-only “Drinking Edition” expansion pack which was inspired after an overwhelming response to the original game. The Original Cat Face game has over 324 reviews on Amazon and is currently rated at 4.5 stars.

Results

Where other pet brands may have found success on social or TV, The Pet Collective has found success in both. On the social side, The Pet Collective has massive social media followings on all platforms including Facebook, Snapchat, Youtube, Instagram, and Tik Tok accumulating over 42 million fans and 670 million monthly views. On Streaming TV, The Pet Collective is massively popular, generating 145M monthly minutes viewed across top free-streaming platforms like Roku, Pluto TV, etc. 

With its unmatched presence on social media and streaming TV, The Pet Collective engages pet lovers on every device, including the largest screen in the home. On Streaming TV, The Pet Collective averages 72 min avg. watch time per viewer per day.

Performance from The Pet Collective continues to trend upwards in followers, views, engagements, etc. The brand has become a staple on multiple OTT platforms with its 24/7 streaming channel. 

Stats:

- 1.89 million subscribers on YouTube

- 42.2M overall followers across all social channels and growing

- The Pet Collective content and original series’ average 670M video views per month with 469M total minutes viewed across all social channels. 

-  200 million monthly minutes viewed on streaming TV platforms

- Average daily streaming TV watch time of 72 minutes

Media

Video for The Pet Collective

Produced by

Jukin Media

Links

Entry Credits