THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
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Content and Media
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Brand Voice
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Television
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Overall Presence
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Multi-Platform Presence
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X Presence
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Facebook
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X (formerly Twitter)
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NEW!
Health & Wellness Podcast
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Strategy & Engagement
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Earned Media
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Gamification
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Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
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Music & Dance
On a Shoestring
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Physical and Digital Convergence
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Real Time Response
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Storytelling
Video
Comedy Video
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NEW!
Featurette or Behind The Scenes Video
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Additional Filters
Brand Identity
,
Beauty
,
Kids & Lifestyle
,
UX/UI
finalist
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’…
Graphics
LA Kings: Mookie & Lebron 2020
To capture and capitalize a specialized moment where two of the biggest names in their respective s…
Branded Series
Lady Parts
There are many taboos and stigmas surrounding female health and sexuality, leaving many women with …
Music & Dance
LaLiga Dikir Barat
The brief was to produce a localised LaLiga spot that resonates with APAC audiences and increase aw…
Contest or Promotion
finalist
bronze honor
Lambeau Leap Day
During a time when the NFL news cycle is typically quiet, Bose saw the perfect opportunity to capit…
Live Streaming Video
LaterCon - a (free) social media conference
LaterCon, by Later, was created to help solo-entrepreneurs and small to medium business owners be o…
Branded Series
,
Wine, Beer & Spirits
,
Humor
finalist
Laughs Over Lemonade: A Comedy Series
Founded in 1999, Mike’s Hard Lemonade had big plans to celebrate its 21st birthday in 2020. But whe…
Instagram
Launching Moonbase 8
At its core, Moonbase 8 is a workplace comedy with a twist that our characters aren’t aware of. To …
Beauty
,
Instagram Partnership
,
Integrated Campaign
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
Snapchat Partnership
winner
audience honor
Lay’s & Endless Summer, Snapchat Partnership
The potato chip has become increasingly commoditized, with the rise of Private Label, and the growt…
Branded Series
finalist
Learnings for the Classroom
In 2020, Qatar Foundation partnered with Vox on a series of Explainer videos. The idea was to ask q…
Facebook Live
,
Live Streaming Video
Legally Blonde Facebook Live Watch Party
Back at the beginning of quarantine, the MGM team set out to create an event on social media that w…
Emerging Platform
,
Augmented Reality
finalist
gold honor
LEGO Masters: Augmented Reality Brick Builder
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Augmented Reality
LEGO Masters: SparkAR Brick Mosaic
In 2020, FOX ENTERTAINMENT partnered with LEGO to create the greatest competition series ever built…
Branded Podcast
finalist
LEGO® Friends: Girls on a Mission Branded Podcast
We set out to increase social currency for LEGO® Friends among an older girl audience, demonstratin…
Consumer Brand
,
Contest or Promotion
,
Sports
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Gamification
Lenovo at CES 2021: 6 Days of Games
To help tease the new technology Lenovo announced at the Consumer Electronics Show (CES), and incre…
Immersive
,
Multi-Platform Campaign
,
User-Generated Content
finalist
Lenovo Yoga & Intel Evo Presents: Jonas Brothers For All Creators
Lenovo Yoga, Intel Evo Platform, and Universal Music Group set out to build a more meaningful conne…
Branded Content
Let Russ Cook
Long known as one of the best players in the league, the 2020 season led to a rallying cry from Sea…
Podcast
finalist
audience honor
Let's Get Haunted
Let's Get Haunted is an all-female, independent podcast produced, written, and edited completely by…
Financial Services
,
Social Good Campaign
Let's Rally
As a long-standing sponsor of Major League Baseball, Bank of America typically leverages this partn…
Health & Medical
finalist
Let's Talk - Ending Unintended Pregnancy
Every day in developing countries, 20,000 girls under the age of 18 give birth. Early and unintende…
Branded Series
Let's Target
With Let's Target, we set out to create an attention-grabbing, YouTube-native series featuring both…
Health & Medical
,
Pharma & Healthcare
,
Integrated Campaign
finalist
Let’s Endo the Pain – The Alliance for Endometriosis Survey
The Alliance for Endometriosis, which was announced in the Fall of 2020, is a collective of women’s…
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