THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 13th Annual Shorty Awards Best Consumer Brand

This award honors the best use of social media and digital by consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Nominees

American Girl Doll
To support the launch of American Girl’s new 1980s Historical doll- Courtney Moore- Mattel came to …
winner
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
finalist
gold honor
Digitizing Black History, Before It’s Too Late
We are living in a world where relationships are increasingly superficial and we yearn for deeper c…
finalist
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of ad…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
finalist
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
finalist
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewa…
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product i…
finalist
gold honor
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…