THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 13th Annual Shorty Awards Best Consumer Brand

This award honors the best use of social media and digital by consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…

Finalists

Consumer Brand
finalist
gold honor
Digitizing Black History, Before It’s Too Late
We are living in a world where relationships are increasingly superficial and we yearn for deeper c…
Consumer Brand
finalist
gold honor
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Consumer Brand
finalist
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Consumer Brand
finalist
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
Consumer Brand
finalist
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewa…

Nominees

Consumer Brand
American Girl Doll
To support the launch of American Girl’s new 1980s Historical doll- Courtney Moore- Mattel came to …
Consumer Brand
winner
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportuni…
Consumer Brand
finalist
gold honor
Digitizing Black History, Before It’s Too Late
We are living in a world where relationships are increasingly superficial and we yearn for deeper c…
Consumer Brand
finalist
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Consumer Brand
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of ad…
Consumer Brand
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and…
Consumer Brand
finalist
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community t…
Consumer Brand
finalist
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewa…
Consumer Brand
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product i…
Consumer Brand
finalist
gold honor
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the r…
Consumer Brand
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April…