13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

Best Consumer Brand

This award honors the best use of social media and digital by consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.
American Girl Doll
To support the launch of American Girl’s new 1980s Historical doll- Courtney Moore- Mattel came to ViacomCBS with an idea to tap into Nickelodeon’s kids and family fan base, and MTV’s pop culture nostalgia factor, to help introduce Courtney to girls and moms everywhere. The brand wanted to celebrate the ‘80s in a big way, so we knew our content had to ma…
DiDi Hero
When the first wave of the COVID-19 pandemic hit Australia, rideshare service DiDi had an opportunity to help drivers and riders get around safely, if they ever needed to. But while the majority of us were confined at home, healthcare workers were the ones bravely going to work every day to help keep the pandemic at bay; so they needed a safe, hygienic way …
Digitizing Black History, Before It’s Too Late
We are living in a world where relationships are increasingly superficial and we yearn for deeper connection, even within our own families. Ancestry helps people form a more complete sense of identity and sense of belonging by bringing people closer to their family, past and present. Ancestry sought out Freethink to spark an interest in family history, s…
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little different. We needed to make sure French's stayed the flavor of the season. Our goal was to help them stand out in a flattening, commoditized category. So the next time consumers went to the mustard aisle, they picked French’s.
HATCHING THE LAUNCH OF FLEX PASTE
The Flex Seal Family of Products is the industry leader in the world of sealants, with a line of adhesive bonding products based upon the idea of liquid rubber. Its Founder, Inventor, Spokesman and CEO, Phil Swift, holds a unique position in American culture as a head of a company who is also a legitimate internet meme sensation, with over 6,600,000 followe…
Lenovo “Design our Logo” Contest ft. Ducati Corse
The objective of this campaign was to grow brand awareness by collaborating with fans of Lenovo and Ducati Corse. We created a contest in which fans were given the opportunity to redesign Lenovo’s logo featured on Ducati’s MotoGP bike throughout the season.  
Santa Sneaker Drop
As the largest player in the resale market, eBay has been a destination for the sneaker community to buy and sell coveted shoes for over 25 years. Recently a new crop of competitors such as StockX and GOAT has popped up, borrowing eBay’s same model but with slicker more user-friendly websites and none of the baggage that comes with being eBay. The brand nee…
Starbucks Rewards Stars for Everyone
Starbucks faced both an awareness and a conversion barrier to their loyalty program, Starbucks Rewards. Among customers who were aware of the Starbucks loyalty program, a significant portion noted the requirement to preload a Starbucks Card was a deterrent for joining, and that they wanted more options to pay and earn Stars on their purchases. Users had to …
The Charmin Deuce Destroyer
Proctor & Gamble’s Charmin believes that everyone should enjoy the go; however, while the product is intended for all, the brand is traditionally purchased by a more family focused consumer. Charmin wanted to change up their target and focus on younger audience. But how could a brand that is loved by parents connect with this new segment authentically?  Cha…
The Virtual National Forest
For the Black Forest® brand, the forest is a huge part of who we are. It’s in our name and at the root of our belief that all choices, big and small, can make a real difference for us and our planet. In 2019, we leveraged social media to help raise $100,000 to plant 100,000 trees across U.S. National Forests impacted by wildfires. In 2020, we wanted to see …
Tire Prose
Because of the widespread uncertainty at the start of the 2020 pandemic, brands were avoiding April Fools’ Day pranks altogether. Yet we believed people were still looking for a reason to smile. So we pulled a prank designed to fool no one.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

shorty awards finalists will be announced in mid-march!