THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…

Finalists

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…

Nominees

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a custom…
Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…