THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 12th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…

Finalists

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…

Nominees

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a custom…
Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…