THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign NEW! Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign NEW! Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Humanitarian Aid Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative NEW! Public Health Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Restaurants Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms NEW! TikTok Twitter YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality NEW! Gaming NEW! Images NEW! Interactive Content NEW! Live Streaming Long Form Video Micro-site or Blog NEW! Podcast Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology CTV/OTT NEW! Data & Insights NEW! Employee Engagement Event & Experiential NEW! Fundraising Strategy Generative AI NEW! Micro-Influencer Strategy Paid Media PSA Real Time Response Single Post Social Commerce NEW! Storytelling User Generated Content

From the 12th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…

Finalists

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…

Nominees

Consumer Brand
finalist
gold honor
audience honor
Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among…
Consumer Brand
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a custom…
Consumer Brand
winner
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Consumer Brand
finalist
gold honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Consumer Brand
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when…
Consumer Brand
finalist
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received o…
Consumer Brand
finalist
silver honor
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to in…
Consumer Brand
finalist
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print co…