12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.


Chipotle Mexican Grill Takes Over TikTok
The objective was simple, drive interest in digital ordering via the Chipotle app and website among Gen Z consumers. Along with Millennials, Gen Z forms nearly half of Chipotle’s customer base. For Chipotle, engaging young people through its app and delivery platform is crucial. Research from The NPD Group found that Gen Z delivery orders are e…
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they get there – in a flattening, commoditizing category. Our primary KPI, given our need to rejuvenate the brand and category, was dollar sales for French’s and, in turn, for the yellow mustard category overall. We have majority share in the category…
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to help Beats stand out and be taken seriously in a new way. But it wouldn’t be enough to simply talk about product features. The rest of the category was already doing that, with very similar product offerings. The team needed to connect the features and …
Launching Team SeatGeek
Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received over 2.5 billion views. While we engaged with a variety of different audiences through our influencers, we didn’t have a community of our own. That changed in 2019. We wanted to create conversations and build an audience around our social platforms…
Mucinex Nightshift #TooSickToBeSick
As the #1 doctor recommended OTC brand for daytime multi-symptom relief,* Mucinex was excited to introduce the latest in nighttime cold and flu relief with the launch of new Mucinex Nightshift Cold & Flu: a powerful new solution for nighttime cold & flu sufferers everywhere, empowering them to fight their worst symptoms, sleep great, and wake up h…
Tiger Pistol Enables Local Social Activation at Global Scale for Global Fortune 500 Beverage Company
Anheuser-Busch InBev (AB InBev) had been using national television commercials and on-site print collateral to drive performance for its beer brands, but the company did not have a method to reach potential customers at the right time and place with a clear brand message to drive foot traffic to its local Points of Consumption (POC), a decentraliz…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.