Since 2016, SeatGeek has partnered with over 1,000 influencers on integrations that have received over 2.5 billion views. While we engaged with a variety of different audiences through our influencers, we didn’t have a community of our own.
That changed in 2019. We wanted to create conversations and build an audience around our social platforms with the goal of becoming the leading brand associated with these next generation creators. So we launched Team SeatGeek.
Team SeatGeek is a brand focused on celebrating the work of the creator community. To deliver our mission, we focused on three pillars: owned content, a brand ambassador program, and one-of-a-kind integrations.
Owned Content
Create a dedicated @TeamSeatGeek Instagram handle
Produce original content that gives fans unique access to their favorite content creators and drives audiences to our Instagram and YouTube channels
Brand Ambassador Program
Launch a Team SeatGeek Brand Ambassador program for up-and-coming influencers
One-of-a-Kind Integrations
Create social buzz about Team SeatGeek by integrating with our top creators in an entirely unexpected way
Execute experiential activations with our top influencers, taking our partnership off the screen and into the real world
#1 Ticketing Brand on Social
Team SeatGeek Instagram handle is the most followed and engaged social handle in the ticketing category with 1.6m followers
Our exclusive behind-the-scenes owned content drove more than 3m views to our YouTube and Instagram channels (Press Conference, New King of 2Hype)
30K tweets mentioning SeatGeek + the name of one of our top creators
#1 Trending Video
Our integration in Cody Ko and Noel Miller’s music video generated 5m total views and trended #1 on YouTube in the US, even beating out Billie Eilish’s new release. One fan commented, “Honestly might be the best and most well done ad I have ever watched”.
#1 Instagram Giveaway
More than 2.5m entries to our Tesla Giveaway with David Dobrik within 24 hours
+1,000 Brand Ambassadors
The Team SeatGeek brand ambassador program surpassed more than 5,000 applications this past year and now has 1,000 active brand ambassadors
20,000 Screaming Fans
David Dobrik’s two pop-ups attracted over 20,000 attendees (New York Pop-up Behind the Scenes Video)
