Best Consumer Brand in Social Media - Shorty Awards

4th Annual Shorty Social Good Awards Categories

Entries are now closed. Stay tuned for the finalist announcements in mid-October.

From the 11th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z guys—music. Could AXE, the brand known for getting guys noticed in the real world also get guys noticed in the music world?

Finalists

It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri swung open the (stall) door and broke the barrier of talking crap with a viral video "Girls Don't Poop." In October 2018, we took a shift. A big shift. It was time to dump the shame and fully embrace that #GIRLSDOPOOP.With this campaign, we wanted...

Crunchyroll is the world's largest destination for anime, with more than 45 million registered users, over 2 million subscribers, and more than 30 million global social followers across platforms. Crunchyroll's goal is to be a haven for the anime community; a place where new and old anime fans alike can connect with each other and the content th...

In 2014, Beats by Dre was banned from the FIFA World Cup because of a competitor's official sponsorship of the tournament. Never one to let officialdom dictate their strategy, Beats instead essentially hijacked the event with its memorable "The Game Before The Game" video campaign. In 2018, the brand looked to follow up one of its most successfu...

Visa - Money Is Changing

The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like Mastercard and Paypal, Visa was struggling to stand out with an important and financially powerful group: Millennial women.Our objective: It was o...

Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s business was stuck in a clog.Top-of-mind awareness in the category is owned by Drano and sales of Liquid-Plumr® were not growing (despite the cat...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

THE SHORTY SOCIAL GOOD AWARDS FINALISTS WILL BE ANNOUNCED IN MID-OCTOBER.