13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 11th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
AXE the LABEL
In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z guys—music. Could AXE, the brand known for getting guys noticed in the real world also get guys noticed in the music world?

Finalists

Consumer Brand
finalist
gold
Girls Do Poop
It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri swung open the (stall) door and broke the barrier of talking crap with a viral video "Girls Don't Poop." In October 2018, we took a shift. A big shift. It was time to dump the shame and fully embrace that #GIRLSDOPOOP.With this campaign, we wanted t…
Consumer Brand
finalist
Crunchyroll
Crunchyroll is the world's largest destination for anime, with more than 45 million registered users, over 2 million subscribers, and more than 30 million global social followers across platforms. Crunchyroll's goal is to be a haven for the anime community; a place where new and old anime fans alike can connect with each other and the content they…
Consumer Brand
finalist
audience
Made Defiant
In 2014, Beats by Dre was banned from the FIFA World Cup because of a competitor's official sponsorship of the tournament. Never one to let officialdom dictate their strategy, Beats instead essentially hijacked the event with its memorable "The Game Before The Game" video campaign. In 2018, the brand looked to follow up one of its most successful …
Consumer Brand
finalist
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like Mastercard and Paypal, Visa was struggling to stand out with an important and financially powerful group: Millennial women.Our objective: It was our…
Consumer Brand
finalist
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s business was stuck in a clog.Top-of-mind awareness in the category is owned by Drano and sales of Liquid-Plumr® were not growing (despite the categ…

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.