11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Influencers

Honoring the most notable and viral Influencers from 2018. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Websites & Apps
Strategy & Engagement
Video by Platform
Video Content

Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
AXE the LABEL
In 2018, AXE was on a mission to increase its credibility in the number one passion point for gen z guys—music. Could AXE, the brand known for getting guys noticed in the real world also get guys notic...

Finalists

Consumer Brand
finalist
gold
Girls Do Poop
It's society's dupe that girls don't poop. After all, it's only natural...Five years ago Poo~Pourri swung open the (stall) door and broke the barrier of talking crap with a viral video "Girls Don't Poo...
Consumer Brand
finalist
Crunchyroll
Crunchyroll is the world's largest destination for anime, with more than 45 million registered users, over 2 million subscribers, and more than 30 million global social followers across platforms. Crun...
Consumer Brand
finalist
audience
Made Defiant
In 2014, Beats by Dre was banned from the FIFA World Cup because of a competitor's official sponsorship of the tournament. Never one to let officialdom dictate their strategy, Beats instead essentially...
Consumer Brand
finalist
Visa - Money Is Changing
The problem: The payment category has exploded in a "new ways to pay" arms race as new tech brands have entered the ring. Against innovation giants like Apple and Google, and existing competitors like ...
Consumer Brand
finalist
WILL IT CLOG?
Sadly, drain openers are not often the most sought after cleaning products. Research has shown that the decision to purchase a particular drain opener is made closest to the shelf. And, Liquid-Plumr®'s...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The 11th annual shorty awards will be held may 5, 2019 in nyc.