The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 10th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.


"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
audience honor
Above The Noise
One of the biggest sporting events in recent history was a boxing spectacle featuring arguably the …
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a s…
Char-Broil 2017 Social Campaign
In 2017, Char-Broil partnered with Fullscreen to create a year-long social media strategy to suppor…
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wante…
Influencers #CappTheNight with Hills Bros. Cappuccino
The high-level objective of this Hills Bros. Cappuccino #CappTheNight marketing campaign was to inc…
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social …
Nutella® Originals Presents: Spread the Happy Series, Season 1
In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series …
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 1…
Stand With Ribs
Kingsford enjoys a solid base of loyal users, especially for its cornerstone product – Original Blu…
The Dove Men+Care Elements Treehouse
Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming indust…
What It Means to Love
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…