Best Consumer Brand in Social Media - Shorty Awards

Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

Campaign

Global Campaign Integrated Campaign Local Campaign Mobile Campaign Multi-Platform Campaign Social Good Campaign

Single Platform

Clubhouse NEW! Discord NEW! Emerging Platform Facebook Facebook Messenger Instagram LinkedIn Pinterest Reddit Snapchat TikTok Triller NEW! Tumblr NEW! Twitch NEW! Twitter WeChat Weibo WhatsApp YouTube

Influencer & Celebrity Brand Partnership

Emerging Platform NEW! Facebook Instagram Multi-Platform Snapchat TikTok Twitter YouTube

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images UX/UI Visual Effects NEW!

Video

360 Video Augmented Reality Comedy Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Short Form Video Stories NEW! Vertical Video NEW! Video Ad Virtual Reality

Virtual

Digital Pivot Immersive Online Event/Activation Remote Production

From the 10th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Sprint Trainer Rewards

When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to bui…

Finalists

Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looki…

Above The Noise

One of the biggest sporting events in recent history was a boxing spectacle featuring arguably the sport's all-time greatest, against a boxing rookie. Everyone — from fans to press to sponsors — had something to say about Conor McGregor vs. Floyd Mayweather before their historic fight. The challenge for Beats by Dre, which has made its name in rec…

Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a single Carry-On and now includes an expanding line of travel essentials. They aren't just talking about luggage, but about what you can do with your suitcase and where it can take you.Having launched only two years ago, Away has reached hundreds of th…

Char-Broil 2017 Social Campaign

In 2017, Char-Broil partnered with Fullscreen to create a year-long social media strategy to support the launch of their "Now You're Cookin'" campaign. In order to support Char-Broil's goal of driving sales with retail partners as well as online, Fullscreen worked to increase brand awareness, differentiate from competitors, increase share of voice…

The Dove Men+Care Elements Treehouse

Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming industry – #1 dermatologist recommended with products designed specifically for men's skin and hair needs, and most award-winning men's grooming brand of 2016 and 2017.To launch of the brand's first ever cross-category line of new nature-inspired products …

tulo - One Is Not a Choice

In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the country's leading mattress retailer, recognized the opportunity, and decided to launch a standalone brand. With over 30 brands in the BiaB space alo…

Nominees

Fender Pro Sweepstakes

To celebrate the launch of the new American Professional Series of guitars and basses, Fender wanted to engage its fan base, create buzz and showcase the breadth of the new product line.Goals included: •Raise awareness about the launch of the new guitar line and its 92 SKUs•Highlight features of the products – sparking consumer interest•Drive trial of the p…

Influencers #CappTheNight with Hills Bros. Cappuccino

The high-level objective of this Hills Bros. Cappuccino #CappTheNight marketing campaign was to increase awareness of the brand among audiences in proximity to Kroger and ShopRite locations, encourage them to download a coupon and ultimately drive them in-store to purchase.Marketing objectives included creating a romantic-feeling social campaign that positi…

Live from the Cricket Lounge

Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social livestream concert series presented by Cricket Wireless to bring fans closer to their favorite musical artists and highlight music's powerful ability to unite people from diverse backgrounds. We aimed to connect the Cricket community not just to music, but to …

Nutella® Originals Presents: Spread the Happy Series, Season 1

In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series to influence the act of sharing joy and love. Nutella® Originals presents: "Spread the Happy Series, Season 1" is a collection of short films that celebrate people who make the world a happier place through remarkable talents, can-do spirits and selfless acts…

Stand With Ribs

Kingsford enjoys a solid base of loyal users, especially for its cornerstone product – Original Blue Bag. But igniting interest in new products has proven difficult. Motivating people to tackle bigger cuts of meat is another challenge, as most are hesitant to move beyond their burgers and brats comfort zone. Knowing that longer burning time is the most imp…

What It Means to Love