ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to bui…

Finalists

Consumer Brand
finalist
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looki…
Consumer Brand
finalist
audience
Above The Noise
One of the biggest sporting events in recent history was a boxing spectacle featuring arguably the sport's all-time greatest, against a boxing rookie. Everyone — from fans to press to sponsors — had something to say about Conor McGregor vs. Floyd Mayweather before their historic fight. The challenge for Beats by Dre, which has made its name in rec…
Consumer Brand
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a single Carry-On and now includes an expanding line of travel essentials. They aren't just talking about luggage, but about what you can do with your suitcase and where it can take you.Having launched only two years ago, Away has reached hundreds of th…
Consumer Brand
finalist
Char-Broil 2017 Social Campaign
In 2017, Char-Broil partnered with Fullscreen to create a year-long social media strategy to support the launch of their "Now You're Cookin'" campaign. In order to support Char-Broil's goal of driving sales with retail partners as well as online, Fullscreen worked to increase brand awareness, differentiate from competitors, increase share of voice…
Consumer Brand
finalist
The Dove Men+Care Elements Treehouse
Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming industry – #1 dermatologist recommended with products designed specifically for men's skin and hair needs, and most award-winning men's grooming brand of 2016 and 2017.To launch of the brand's first ever cross-category line of new nature-inspired products …
Consumer Brand
finalist
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the country's leading mattress retailer, recognized the opportunity, and decided to launch a standalone brand. With over 30 brands in the BiaB space alo…

Nominees

Consumer Brand
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wanted to engage its fan base, create buzz and showcase the breadth of the new product line.Goals included: •Raise awareness about the launch of the new guitar line and its 92 SKUs•Highlight features of the products – sparking consumer interest•Drive trial of the p…
Consumer Brand
Influencers #CappTheNight with Hills Bros. Cappuccino
The high-level objective of this Hills Bros. Cappuccino #CappTheNight marketing campaign was to increase awareness of the brand among audiences in proximity to Kroger and ShopRite locations, encourage them to download a coupon and ultimately drive them in-store to purchase.Marketing objectives included creating a romantic-feeling social campaign that positi…
Consumer Brand
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social livestream concert series presented by Cricket Wireless to bring fans closer to their favorite musical artists and highlight music's powerful ability to unite people from diverse backgrounds. We aimed to connect the Cricket community not just to music, but to …
Consumer Brand
Nutella® Originals Presents: Spread the Happy Series, Season 1
In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series to influence the act of sharing joy and love. Nutella® Originals presents: "Spread the Happy Series, Season 1" is a collection of short films that celebrate people who make the world a happier place through remarkable talents, can-do spirits and selfless acts…
Consumer Brand
Stand With Ribs
Kingsford enjoys a solid base of loyal users, especially for its cornerstone product – Original Blue Bag. But igniting interest in new products has proven difficult. Motivating people to tackle bigger cuts of meat is another challenge, as most are hesitant to move beyond their burgers and brats comfort zone. Knowing that longer burning time is the most imp…
Consumer Brand
What It Means to Love