13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps

From the 10th Annual Shorty Awards Best Consumer Brand

Social media accounts or campaigns dedicated to promoting consumer-facing brands. Objectives may include new product launches, offers and promotions and building a strong fan base.

See previous winners and honorees here.

Winner

Consumer Brand
winner
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to bui…

Finalists

Consumer Brand
finalist
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care products, came to Kovert Creative for help developing a video that would launch a year-long digital ad campaign. Though the piece would be supported through paid initiatives, including through social media and homepage takeovers, the brand was not looki…
Consumer Brand
finalist
audience
Above The Noise
One of the biggest sporting events in recent history was a boxing spectacle featuring arguably the sport's all-time greatest, against a boxing rookie. Everyone — from fans to press to sponsors — had something to say about Conor McGregor vs. Floyd Mayweather before their historic fight. The challenge for Beats by Dre, which has made its name in rec…
Consumer Brand
finalist
Away
Away is a global lifestyle brand designing thoughtful objects for modern travel—it started with a single Carry-On and now includes an expanding line of travel essentials. They aren't just talking about luggage, but about what you can do with your suitcase and where it can take you.Having launched only two years ago, Away has reached hundreds of th…
Consumer Brand
finalist
Char-Broil 2017 Social Campaign
In 2017, Char-Broil partnered with Fullscreen to create a year-long social media strategy to support the launch of their "Now You're Cookin'" campaign. In order to support Char-Broil's goal of driving sales with retail partners as well as online, Fullscreen worked to increase brand awareness, differentiate from competitors, increase share of voice…
Consumer Brand
finalist
The Dove Men+Care Elements Treehouse
Since the brand launched in 2010, Dove Men+Care has been a frontrunner in the men's grooming industry – #1 dermatologist recommended with products designed specifically for men's skin and hair needs, and most award-winning men's grooming brand of 2016 and 2017.To launch of the brand's first ever cross-category line of new nature-inspired products …
Consumer Brand
finalist
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the country's leading mattress retailer, recognized the opportunity, and decided to launch a standalone brand. With over 30 brands in the BiaB space alo…

Nominees

Consumer Brand
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wanted to engage its fan base, create buzz and showcase the breadth of the new product line.Goals included: •Raise awareness about the launch of the new guitar line and its 92 SKUs•Highlight features of the products – sparking consumer interest•Drive trial of the p…
Consumer Brand
Influencers #CappTheNight with Hills Bros. Cappuccino
The high-level objective of this Hills Bros. Cappuccino #CappTheNight marketing campaign was to increase awareness of the brand among audiences in proximity to Kroger and ShopRite locations, encourage them to download a coupon and ultimately drive them in-store to purchase.Marketing objectives included creating a romantic-feeling social campaign that positi…
Consumer Brand
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social livestream concert series presented by Cricket Wireless to bring fans closer to their favorite musical artists and highlight music's powerful ability to unite people from diverse backgrounds. We aimed to connect the Cricket community not just to music, but to …
Consumer Brand
Nutella® Originals Presents: Spread the Happy Series, Season 1
In partnership with Ferrero's Nutella, BP Studios created an episodic, multi-season digital series to influence the act of sharing joy and love. Nutella® Originals presents: "Spread the Happy Series, Season 1" is a collection of short films that celebrate people who make the world a happier place through remarkable talents, can-do spirits and selfless acts…
Consumer Brand
Stand With Ribs
Kingsford enjoys a solid base of loyal users, especially for its cornerstone product – Original Blue Bag. But igniting interest in new products has proven difficult. Motivating people to tackle bigger cuts of meat is another challenge, as most are hesitant to move beyond their burgers and brats comfort zone. Knowing that longer burning time is the most imp…
Consumer Brand
What It Means to Love

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!