THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series
None

By Industry

Consumer Brand

Zappos: #ImNotABox Campaign
Zappos THINK, Variable

Entertainment

Here To Stay
Spotify
storybooth
Created Entertainment
theCHIVE Sees Veteran's Last Wish Through With $330K In Donations
Resignation Media/theCHIVE

Financial Services

2015 Special Olympics: #PassTheFlame
Hill Holliday, Bank of America

Government & Politics

NYC Commission on Human Rights: "Look Past Pink and Blue" Transgender Bathroom Rights Campaign
NYC Commission on Human Rights, Miller Advertising, Fluent 360

Hospitality & Travel

Expedia Dream Adventures
Expedia, 180LA, All360 Media, Pixel Rain
Foxwoods: Stuff The Bus & Beyond
Foxwoods Resort Casino

News & Media

2016ish with Liz Plank
Vox.com
Dove: Dear Media
Razorfish, Dove
Mashable Social Good
Mashable
Orlando Shooting Coverage
Fusion
TYT Network
TYT Network, LLC

Retail & E-Commerce

Zappos: #ImNotABox Campaign
Zappos THINK, Variable

Technology

Around the World in 200 Milliseconds
Conversant, Federation for Internet Alerts
Better, Weirder, More Human
MailChimp
Codemoji
Mozilla and TODO

Business to Business

#ISurvivedEbola
Vulcan Productions and PCI Media Impact

Fashion, Beauty & Luxury

#BringBackTheBees
Baldwin&, Tractenberg & Co., AKQA, Burt's Bees
Savers Rethink Reuse
Edelman, Savers

Food & Beverage

Honey Maid: Wholesome Button
Weber Shandwick, Honey Maid

Health & Fitness

Memorial Sloan Kettering Cancer Center + Humans of New York Project
Memorial Sloan Kettering Cancer Center, Humans of New York & Spredfast
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
WomanOn by Pfizer
Pfizer, Twist Mtkg., Group SJR, Carat, Wunderman, Vynamic

Live Events

Red Nose Day 2016
McBeard, NBC Entertainment & Comic Relief

NGO

Pinning Women’s History Month With Free Media From Wikipedia
Wikipedia
#FightAffluenza
Mothers Against Drunk Driving
#ImpactOfADonation Contest
Public Interest Registry
#sharethemeal with a kid in need
ShareTheMeal
#WearOrange
Everytown for Gun Safety, Viacom Scratch
The #62MillionGirls Yearbook
Edelman, Girl Rising

Sports

#33Forever
Denver Nuggets
#MoreThanMean 'Faces' Online Harassment of Women in Sports
One Tree Forest Films, Just Not Sports
Arrow Electronics’ Semi-Autonomous Motorcar (SAM) Project
FleishmanHillard, Arrow Electronics
Connor's Cure
WWE
Sorry
SapientNitro, Canada Basketball

Television

Logo Trailblazer Honors
Logo
MTV's "White People"
MTV, Define American, Punched in the Head Productions
Prison Kids - America's Crime on Children
Fusion
Stand Up To Cancer 2016 #Reasons2StandUp Campaign
Stand Up To Cancer: A Program of the Entertainment Industry Foundation; Telescope TV; Done + Dusted; ID-PR; CAA Brand Studio; Blue State Digital
Stand with Malala
Campfire at SapientNitro, National Geographic Channel

By Cause

Animal & Wildlife

96 Elephants
Wildlife Conservation Society
Adopt a Life Partner
DigitasLBi, Magnet Media, Rescue Dogs Rock NYC
Can Puppies Fix Boredom? #PowerofPuppies
SoulPancake, Reach Agency , Purina Puppy Chow
DoSomething.org and truth’s Four-Legged Finishers campaign
DoSomething.org
Humana Brings The Parks To You
FCB Chicago, Humana
Project #ShareConservation for World Penguin Day
Original Penguin, Maryland Zoo in Baltimore & Hippogriff Inc.

Developing Nations

#ISurvivedEbola
Vulcan Productions and PCI Media Impact

Emergency Relief

#ISurvivedEbola
Vulcan Productions and PCI Media Impact
A Year After the Quake - All Hands Volunteers
All Hands Volunteers
Airbnb Disaster Relief
Airbnb
Around the World in 200 Milliseconds
Conversant, Federation for Internet Alerts
HBO/GOT IRC: Rescue Has No Boundaries
HBO
The Flint, Michigan Water Crisis: Good360 Delivers the Goods for the Long-Term
Good360

Poverty & Hunger

#sharethemeal with a kid in need
ShareTheMeal
Growing Up Girl: Life in Sub-Sahara Africa
RYOT Media , One.org
Lost In
FUSION
Out In the Open Sleepout
Edelman, Windy City Times and AIDS Foundation Chicago
Street Fare
Saatchi & Saatchi Wellness, Crossroads Community
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
UnTasty Dishes
DigitasLBi, Charity Water

Social Justice

"Hands" - A Song for Orlando (Lyric Video)
Interscope Records / GLAAD / Justin Tranter
#LetHawaiiHappen - A Surprise Wedding
Hawaii Visitors and Convention Bureau
#MyPotential: Leveraging Storytelling to Transform America’s Criminal Justice System
#FREEAMERICA, Friends At Work, Propper Daley
#TheReal10
Rethink & WONGDOODY, AAUW
Calling All Who Demand Answers
Fusion Lightworks; and SS+K
Fair Food Program Community Engagement
Pinkwater & Putman, Fair Food Program
Fueling Donations for National Give OUT Day!
Clever Girls, Horizons Foundation
George Takei fights HB2 with "You Can Pee Next To Me"
Omaze; The Social Edge, Equality North Carolina; George Takei
It Got Better Season 3
Team One, Lexus
Lemonade
FUSION
Logo Global Ally
Logo
LOKAI INNOVATES WITH FACEBOOK MESSENGER AND INVITES THE WORLD TO WALK TOGETHER FOR CHARITY:WATER
LOKAI
MasterCard Restroom For All
McCann New York, MasterCard
Maytag Pride
DigitasLBi, Maytag
MTV Decoded
Viacom
MTV's "Look Different" Campaign
MTV
Stand with Malala
Campfire at SapientNitro, National Geographic Channel
Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence
The Economist's Pride & Prejudice
The Economist, McCann, Edelman, OgilvyDo
The Future of Hate — Stop HB757
DigitasLBi, Lost-n-Found Youth
The Ugly Truth
The Voices and Faces Project, Kinetic Worldwide (Chicago Office), Chicago Recording Company, ProjectionMan, Do It Outdoors Media, San Diego County District Attorney’s Office
Using VR & Livestreaming to Combat Child Trafficking
ERASE Child Trafficking #HelpErase
We Were Strangers, Too
The Anti-Defamation League

Civic Engagement

ACT/ART: Criminal Justice Reform
Deep Focus/Moment Studio, ACT/ART
Ad Council PSA Campaign: Job Training and Employment
Goodwill Industries International
EIGHTEEN
FUSION
George Takei founds "One Pulse for America"
The Social Edge, George Takei
Special Olympics with Dustin Plunkett
Starcom, Bank of America
The Future of Hate — Stop HB757
DigitasLBi, Lost-n-Found Youth

Education

#SaidNoSchoolEver
Havas Chicago, Reynolds Consumer Brands
#COMMONCORE —How Social Media is Changing the Politics of Education
Consortium for Policy Research in Education
Beginning: A Pencils of Promise Virtual Reality Film
RYOT Media , Pencils of Promise
Care Counts
DigitasLBi, Whirlpool
Combating Book Deserts: JetBlue's Soar with Reading
MullenLowe, JetBlue
Commodity Carnival/Risk Ranch
CME Group and Edelman
DonorsChoose.org’s #BestSchoolDay
DonorsChoose.org, Group Gordon
Dressed in Code: A Little Black Dress for the Digital Age
Swift, Google Made with Code
MTV Pants Off
Viacom
Story for Chela
Squad Digital, USAID- Aga Khan Foundation
The #62MillionGirls Yearbook
Edelman, Girl Rising

Environment & Sustainability

“Valen’s Reef,” Conservation Comes to Life in Virtual Reality
Conservation International
Angry Birds get angry about climate change in “Angry Birds Friends: Champions for Earth”
Rovio Entertainment Ltd., Earth Day Network
Earth To Paris: A Global Movement for Bold Planet Action
Havas PR Global Collective, United Nations Foundation
Fight For The Forests
TakePart
In the World
FUSION
Paddle to Paris
Purpose, AMPB, COICA, Ford Foundation
SAVE THE FOOD: Change The Way You Think About Food
SapientNitro, Natural Resources Defense Council
Savers Rethink Reuse
Edelman, Savers
Teatulia Organic Teas
Teatulia

Public Health

#HavasPeepShow
Havas Chicago , Havas Chicago
#ISurvivedEbola
Vulcan Productions and PCI Media Impact
#TalkEarly
Responsibility.org
Connor's Cure
WWE
Fresh Empire – The First National Hip Hop Tobacco Prevention Campaign
Rescue | The Behavior Change Agency, FDA Center for Tobacco Products
New York Community Schools “Operation Warm” Coats for Kids Campaign
Operation Warm, Inc. & NY DOE Department of Community Schools
Street Fare
Saatchi & Saatchi Wellness, Crossroads Community
Texting vs Drinking
MullenLowe, Safe Roads Alliance
The Boulevard: The Road to Health and Home
The Telling Well, Picture Show Films, 11hundred, Small Forces, The Boulevard
The CRAPPER Waterless Composting Toilet and the Tinker Urination Fixture for Women & Girls
Toilets for People
Viacom Velocity & FDA's "The Real Cost"
Viacom Velocity, FDA

By Campaign

Integrated Campaign

#GivingTuesday: The Day the World Gives Back
Havas PR North America, 92nd Street Y
#ISurvivedEbola
Vulcan Productions and PCI Media Impact
Combating Book Deserts: JetBlue's Soar with Reading
MullenLowe, JetBlue
Dove: Dear Media
Razorfish, Dove
Love Has No Labels
R/GA, Ad Council
M&M’S #MakeMLaugh For Red Nose Day
Weber Shandwick, Mars Inc, M&M'S
Macy's Wish Writer
Macy’s, Make-A-Wish, & J. Walter Thompson
Prison Kids - America's Crime on Children
Fusion
SAVE THE FOOD
SapientNitro, Natural Resources Defense Council
Savers Rethink Reuse
Edelman, Savers
Shoppers Horrified to Find Their Luxury Leather Is Alive
People for the Ethical Treatment of Animals
The Economist's Pride & Prejudice
The Economist, McCann, Edelman, OgilvyDo
Vulcan Fiat Lux
Edelman, Vulcan

Pro Bono

#FlipOffFur
Chemistry Atlanta, Friends of Animals
Fueling Donations for National Give OUT Day!
Clever Girls, Horizons Foundation
Street Fare
Saatchi & Saatchi Wellness, Crossroads Community
Texting vs Drinking
MullenLowe, Safe Roads Alliance
The #62MillionGirls Yearbook
Edelman, Girl Rising
The Caring Economy
OMD I Ignition Factory I Richards Group, Salvation Army
The Erase Hunger Project
Saatchi & Saatchi Wellness, Crossroads Community
This is a story about failure.
Harlem RBI, Anomaly
UnTasty Dishes
DigitasLBi, Charity Water

Mobile Campaign

#sharethemeal with a kid in need
ShareTheMeal
Codemoji
Mozilla and TODO
Connect To Care
DigitasLBi, Whirlpool

On a Shoestring

Finding New Feet
Sal's Shoes
Street Fare
Saatchi & Saatchi Wellness, Crossroads Community
Venmo Micro Hack
Deutsch, WATERisLIFE
What Do We Have to Do To Get Paid Family Leave?
ART NOT WAR, American Women.org

By Overall Presence

Instagram Presence

VideoMeals - Quick, simple and healthy meals presented in short 15 second videos
VideoMeals

Facebook Presence

Another Person’s Shoes
Upworthy
Food, Inc.
TakePart
George Takei founds "One Pulse for America"
The Social Edge, George Takei
Pets Add Life (PAL)
The Impetus Agency, American Pet Products Association
The Verizon Foundation
The Verizon Foundation

Content & Strategy

Live Streaming

Turning Tables On Cancer
Circulate, Flux Broadcast, Listen UP, DJ EZ & Cancer Research UK

Real Time Response

#ShootATweet
Left Field Labs, That Carl, Shoot A Tweet

Hashtag

#SaidNoSchoolEver
Havas Chicago , Reynolds Consumer Brands
#ShootATweet
Left Field Labs, That Carl, Shoot A Tweet
Dove: Dear Media
Razorfish, Dove
The #62MillionGirls Yearbook
Edelman, Girl Rising

PSA

NO MORE PSA Campaign: Ending the Silence Around Male Sexual Abuse
Joyful Heart Foundation
'Witness the Power of Story'
Viacom
@SummerBreak's "It Can Wait"
AT&T and Fullscreen Media’s Strategic Content Group
#ActinParis: The First Virtual Reality Climate Change PSA
RYOT Media , Sierra Club & Environmental Media Association
#MoreThanMean 'Faces' Online Harassment of Women in Sports
One Tree Forest Films, Just Not Sports
#TheReal10
Rethink & WONGDOODY, AAUW
953k, Inspiring Action Against Cyberbullying
MusEffect
Adopt a Life Partner
DigitasLBi, Magnet Media, Rescue Dogs Rock NYC
I Am Me
Thought Café, McGill University
Reading Is Fundamental READ PSA
Reading Is Fundamental and Timber
SAVE THE FOOD: Change The Way You Think About Food
SapientNitro, Natural Resources Defense Council
Texting vs Drinking
MullenLowe, Safe Roads Alliance
The Art Heist For Good
Deutsch, WATERisLIFE
What It's Like for Dogs Left in Hot Cars, with NFL's Tyrann Mathieu for PETA
People for the Ethical Treatment of Animals

Video

@SummerBreak's "It Can Wait"
AT&T and Fullscreen Media’s Strategic Content Group
Burned Girl
Blue Chalk Media, WonderWork
Guys Read Sexual Assault Stories
Teen Vogue
Moms for Transgender Equality
Human Rights Campaign
SAVE THE FOOD: Change The Way You Think About Food
SapientNitro, Natural Resources Defense Council

Partnerships

Corporate-Community

Bread Company Seeds Employment Opportunities for People with Criminal Backgrounds
Maxwell PR + Engagement, Dave's Killer Bread
Care Counts
DigitasLBi, Whirlpool
Happy Family Children's Village
Happy Family
HBO/GOT IRC: Rescue Has No Boundaries
HBO
Partners in Preservation: National Parks
Day One Agency, Partners in Preservation
RAPP “ACTS OF KINDNESS” HOLIDAY CARD
RAPP, RAPP
Special Olympics with Dustin Plunkett
Starcom, Bank of America

Business-NGO

Around the World in 200 Milliseconds
Conversant, Federation for Internet Alerts
Connor's Cure
WWE
Energy Poverty & The Electrify Africa Act: How Africa Is Hacking Its Energy Crisis
Discovery Digital Networks
Matter to a Million: small loans fuel big dreams
HP Foundation, Kiva, HP employees
No Kid Hungry Raises $250K on Giving Tuesday; Providing over 249 Million Meals to Kids In Need
BTC Revolutions, No Kid Hungry
The Ugly Truth
The Voices and Faces Project, Kinetic Worldwide (Chicago Office), Chicago Recording Company, ProjectionMan, Do It Outdoors Media, San Diego County District Attorney’s Office

Influencer & Celebrity

I Am A Witness
Ad Council