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Special Project

Special Project
From the 1st Annual Shorty Social Good Awards

VideoMeals - Quick, simple and healthy meals presented in short 15 second videos

Winner in Instagram Presence


From the grocery store to the kitchen, based in New York, Aussie star Slim Geransar is passionate about helping everyday men and women take control of their health— and their lives— with 15 second viral videos on how to make delicious and nutritious meals from the convenience of their own home. With 840,000 engaged and enthusiastic Instagram (@videomeals) followers, Geransar has shown that his Videomeals™ community strikes a chord with men and women of all ages and backgrounds who want an easy way to eat well and stay fit.

Strategy and Execution

What started as a personal video log has exploded into a do-it-yourself health and fitness movement, with millions of Videomeals™ fans sharing easy-to-follow video recipes across Instagram (@VideoMeals), YouTube, and Facebook. One of the things that makes Videomeals™ unique from other health or fitness fads is the level of personal attention and commitment Geransar shows to each subscriber.

"I am passionate about helping people simplify their journey to a healthier lifestyle," says Geransar. "Fans often ask questions from the grocery store, or even while cooking, and I do my best to answer them straight away."

Geransar's vision is also one of simplicity. "While some diet plans ask the dieter to source expensive foods, others are just too complicated for the average person to follow each day," explains Geransar. Recognizing that nutrition and fitness plans must be simple to be effective, each Videomeals™ recipe makes use of everyday, affordable ingredients that are easy to prepare. The quick, easy, and fun nature of each video is a driving force behind the brand's explosive international growth.


Growth, engagement and positive feedback are key performance indicators that help Slim meet his objectives.

Videomeals™ is not about revenue or profit, it's genuinely about helping people improve their wellness. Constant thankful comments by followers drive Slim to produce more video content.


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