ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

2nd Annual Shorty Social Good Awards Winners

By Campaign

Mobile Campaign

Tillamook Fill The Plates
72andSunny, Tillamook
Winner

On a Shoestring

Tillamook Fill The Plates
72andSunny, Tillamook
Winner Brutal Cut
Weber Shandwick, ActionAid UK
Gold The Big Hundred
The Big Hundred, Funny Or Die, PES, Raconteur PR, Sechel PR
Silver

Multi-Platform Campaign

I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Winner

Pro Bono

UN Women #stoptherobbery
Grey New York , United Nations
Winner Brutal Cut
Weber Shandwick, ActionAid UK
Gold Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
Gold Honor Roll
The Annex, Wells Community Academy
Silver GIVE THE TALK
Mistress Agency, GIVE THE TALK
Bronze Take Down Gun Violence
Saatchi & Saatchi Wellness, Concerned Citizens to Take Down Gun Violence
Bronze

By Cause

Animal & Wildlife

The Extraordinary Honey Bee
Reach Agency, SPECTACLE VR, Häagen-Dazs
Winner

Developing Nations

Brutal Cut
Weber Shandwick, ActionAid UK
Winner

Emergency Relief

WestJet Christmas Miracle: Fort McMurray Strong
WestJet, studio m
Winner

Poverty & Hunger

Tillamook Fill The Plates
72andSunny, Tillamook
Winner

Social Justice

Mobile Stü: Black With Blue
Allen & Gerritsen, Mobile Stü
Winner Fearless Girl
McCann New York, State Street Global Advisors
Winner Upworthy + Comfort Cases
Upworthy
Gold School for Justice
FleishmanHillard, Free a Girl Movement
Silver #JegErDansk (#IAmDanish)
Gorilla Media (Denmark)
Silver

Civic Engagement

Teddy Gun
FCB Chicago, Illinois Council Against Handgun Violence
Winner

Education

#1917LIVE
RT
Winner Face the Future
Institute for the Future
Gold The Abortion Pill & In-Clinic Abortion
Planned Parenthood Federation of America
Gold

Environment & Sustainability

National Geographic CHASING GENIUS
National Geographic, All City, Omnicom Media Group’s Content Collective, PHD and GSK Consumer Healthcare
Winner Cigarettes: The Ultimate Clingy Ex
truth, 72andSunny, Assembly
Winner "Under the Canopy", Conservation International VR
Conservation International
Gold NATIONAL GEOGRAPHIC + STELLA ARTOIS + MEDIACOM: WORLD WATER MONTH
National Geographic, Stella Artois, MediaCom, Reach Creative
Gold

Public Health

GIVE THE TALK
Mistress Agency, GIVE THE TALK
Winner

By Industry

Auto

Honda "Candy Cane Lane"
RPA, American Honda Motor Co., Inc.
Winner Love is Love
Online Circle Digital, Mercedes-Benz Australia-Pacific
Winner

Consumer Brand

Full Frontal: Nasty Woman Campaign
TBS
Winner

Entertainment

BET Next Level and Get Schooled's HBCU Snapchat College Tours
BET
Winner

Financial Services

Fearless Girl
McCann New York, State Street Global Advisors
Winner #ForeverProud
TD Bank / RedPeg Marketing
Gold

Government & Politics

I Stand with Planned Parenthood (#IStandWithPP)
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Winner

Hospitality & Travel

My First Flight
Uzina, easyJet
Winner

News & Media

Girlboss
Girlboss, Girlboss
Winner

Retail & E-Commerce

Zappos.com Pawlidayz Campaign
Zappos
Winner #RedNose Day at Walgreens
Carusele, Walgreens
Gold

Technology

Saving Lives with Artificial Intelligence
Engine Media, Federation for Internet Alerts
Winner Google Change Is Made with Code
Swift, Google Made with Code
Gold

Business to Business

Defending the Arctic Refuge from Oil Drilling
Care2
Winner

Fashion, Beauty & Luxury

The First-Ever All-Female Football Pregame Show
Jack Morton Worldwide / Genuine, CoverGirl
Winner

Food & Beverage

Tillamook Fill The Plates
72andSunny, Tillamook
Winner The Friendship breakfast
JCP Nordic, TINE
Gold

Health & Fitness

Giving Your Poop a Voice: The New Language of Constipation
Salutem (A Daniel J. Edelman Company) and Healix, Synergy Pharmaceuticals Inc.
Winner #IDEFY
SS+K, Planned Parenthood
Gold Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Silver

Live Events

Stand For Rights A Facebook Live Special
Telescope , Stand For Rights
Winner The Friendship breakfast
JCP Nordic, TINE
Winner March for Science
Precision Strategies, March for Science
Gold

NGO

The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council
Winner We Are America
R/GA, MJZ, Rock Paper Scissors, The Ad Council
Gold

Sports

#TexansCare Volunteer Day
Houston Texans
Winner

Television

This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign
YouTube Red, ATTN:
Winner

By Overall Presence

Blog Presence

Tomorrow Trust
Tomorrow Trust
Winner

Instagram Presence

Fearless Girl
McCann New York, State Street Global Advisors
Winner #WeAccept
Airbnb
Gold

YouTube Presence

Breakout YouTuber
Viva Frei Productions Inc.
Winner

Facebook Presence

The Dodo: #1 Animal Brand on Facebook
The Dodo, Group Nine Media
Winner AARP - Protecting the Future of Healthcare
NOBODY, AARP
Gold #WeAccept
Airbnb
Silver Explore, Explain, Sustain
California Academy of Sciences
Silver Be Your Own Baby
MullenLowe Winston-Salem, Upstream USA
Bronze

Twitter Presence

ACLU Twitter presence
ACLU
Winner #1917LIVE
RT
Gold Tillamook Fill The Plates
72andSunny, Tillamook
Silver

Content & Strategy

Contest or Promotion

Zappos.com Pawlidayz Campaign
Zappos
Winner Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Gold #BestBaldDad Father's Day Contest
St. Baldrick's Foundation
Gold Hidden Figures National Screening Contest
21st Century Fox, AMC Theatres
Silver Caregiving
McCann New York, Mastercard
Silver Seat 14C
XPRIZE Foundation
Bronze

Live Streaming Video

National Geographic + Microsoft: #MakeWhatsNext
National Geographic, Microsoft, Carat, The StoryLab and M:united
Winner

Real Time Response

Full Frontal: Not The White House Correspondents' Dinner Campaign
TBS
Winner Sam Bee + Planned Parenthood's "Nasty Woman" Omaze Campaign
Omaze, Samantha Bee & Planned Parenthood Advocacy Project of Los Angeles County
Gold

Hashtag

#REDFoodFight to Fight AIDS
(RED)
Winner

PSA

The Standing O
Deep Focus, President Obama
Winner

Video

#EveryoneIsWelcome
Mistress Agency, Discover Los Angeles
Winner The Love Cam
R/GA, Tool of North America, Cut & Run, The Mill, Nylon Studios, The Ad Council
Gold Nothing But Nets Virtual Reality Film, “Under The Net”
United Nations Foundation
Silver

Partnerships

B2B

Defeating Landmines in Laos Through Film
Picture Motion, Red Bull Media House
Winner

Corporate-Community

Fearless Girl
McCann New York, State Street Global Advisors
Winner Bombas 60k Day
Bombas
Gold

Business-NGO

Pampers and the March of Dimes Welcome Home 12,500 NICU Babies
Pampers, March of Dimes, MSLGroup, Hearts & Science, The Integer Group, Saatchi & Saatchi NY
Winner #MoreThanARefugee
Flying Object, YouTube & International Rescue Committee
Gold The North Face and Paradox Sports - Making Climbing Accessible to People with Disabilities
The North Face and Paradox Sports
Silver

Influencer & Celebrity

Idris Elba's Omaze Valentine's Campaign for W.E. Can Lead
Omaze
Winner Usher - State Farm Neighborhood Sessions
Entertain Impact, Usher Raymond
Gold