Winners and Honorees | Shorty Awards

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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Brands & Orgs Influencers Impact

Multi-Platform Partnership, GIFs, Short Form Video

First Day Feels

Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shop…

Snapchat

First Look: Behind the Scenes with FedEx

Millennial: it's the buzz word of the decade. Every brand wants to connect with millennials, and…

Instructional, Facebook Presence

First Media, the Publisher Behind Your Favorite Digital Content

First Media is a leading publisher providing content for the savvy millennial woman. Comprised o…

Graphics

Flatliners Social Content

VIEW CASE STUDYThe primary focus of this campaign was based around the question of what actually ha…

Travel & Tourism

Flavors Of Philly: Putting Philly Restaurants on the Map

Philadelphia instantly brings to mind thoughts of cheesesteak perfection and warm, soft pretzels…

Travel & Tourism

Fliggy Single's Day

China's Single's Day serves as world's largest online shopping event, with 2017 observing a record-…

Facebook Live, Long Form Video, Medium-Length Video, Short Form Video

Food Network on Facebook

Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and…

Medium-Length Video

For A World of Understanding

Overall, Hyatt was looking to create a stirring global brand campaign that spoke directly to their …

Pets & Animals

This four episode series introduces several rehab centers that provide shelter for unwanted animals…

Facebook Video

Fostering Dying Children

AJ+ is always trying to tell stories that illustrate how ordinary individuals empower their communi…

Images, Shoe-String Media Buying Strategy

Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers

As a legacy brand, Freixenet's sparkling wine products already see strong sales with older cons…

Branded Series, Storytelling

Frestea X LINE: A Ramadan Chat Story

Ramadan season is very crowded with all kinds of brand trying to get precious attention, especially…

Finance Apps, Financial Services, Multi-Platform Partnership, Integrated Campaign, Call to Action

With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take …

Pinterest

From Foodies to Home Cooks: How Taste of Home Serves Up Trust in a Crowded Space

Taste of Home's mission is to provide a fulfilling experience for our millions of devoted readers w…

Native Advertising

Fruit By The Foot Challenge

Drive awareness of Fruit By The Foot™ by authentically sharing content via influencers.

Social Good Campaign

Full Frontal with Samantha Bee: Nasty Woman Campaign

Full Frontal's Nasty Woman T-shirt began as a spontaneous social reaction to Trump's infamous debat…

Creative use of Technology

FX Scene Stealer

Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017…

Augmented Reality

FX Scene Stealer - AR

Why just watch your favorite FX shows, when you could be a part of one! At San Diego Comic-Con 2017…

Technology

Galaxy Note8: Do Bigger Things Social Campaign

We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity …

Facebook Video, Medium-Length Video

Game Recognize Game

Our objective was simple: Leverage the presence of international soccer clubs playing in NFL stadiu…

Snapchat Filter/Lens

Get Glam for the 2017 CMT Music Awards

Break through the incredible clutter and drive awareness, excitement and, ultimately, tune-in vi…

Contest or Promotion, Integrated Campaign, Physical & Digital

JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name compet…

Travel & Tourism

Board games are a popular and timeless tradition during the holidays. Their primary function is to …

Branded Content

Get To Know James Arthur

A marketing partnership between MTV and Extra Gum was created to help build and expand Extra Gum's …

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