13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

Flatliners Social Content

Entered in Graphics

About this entry


The primary focus of this campaign was based around the question of what actually happens when you die. Knowing that everyone has wondered this at some point in their lives, we set out create a campaign that pulled people into the world of Flatliners and left them wanting more.

Why does this entry deserve to win?

For the theatrical release of Flatliners, Ignition partnered with Sony Pictures to build social content pieces that played up the terrors and thrills of the film and grabbed the attention of a global audience. We created custom illustrated character posters and brought them to life with ambient animations, along with a series of short, flashback videos, that were centered around each character and what they saw when they crossed over.


Produced by

Ignition, Sony Pictures Entertainment


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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