11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best Graphics

This award honors a social media campaign or overall social presence for exceptional use of graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration o...
finalist
Fargo - Commemorative Plates
For the third chapter of Fargo, the FX social team tapped into the warm fuzzy feeling of Minnesota nice while mixing in the more sinister Fargo edge fans know and love. The goal of the commemorative plate series was to introduce the new characters in a way that organically tied to the Fargo landscape, while creating chatter and buzz for the anti...
finalist
Legion Graphics
X-Men and Marvel fans alike were clamoring for the release of the first season of Legion. It was FX's goal to not only deliver unique first looks of each of the characters, but to also create mind-bending visuals that made audiences question what they should consider real.The goal wasn't just to make the users stop scrolling, but to look twice a...
finalist
NFL Social Creative Lab
The NFL's Social Lab was established at the beginning of 2017 with a goal of revitalizing the NFL's social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL and @TheCheckdown (a football lifestyle culture account), as well as providing original graphics for NFL ...
finalist
audience
Nespresso's Alto Assortment Sleeve Graphics
Nespresso debuted Alto, a new 14 oz pour, to expand their cafe-to-kitchen-style offerings. The larger cup size was available in a new Intense Variety Assortment, a collection of classic flavors and portions. The Swiss coffee innovators asked SocioFabrica to develop a sleek and premium sleeve graphic that:Introduced new Alto sizingNoted the range...

Nominees

Crashing (Season 1) - HBO, GLOW
HBO and GLOW developed a unique visual identity for a new series launch that centers on the stand-up comedy community in New York City.
Flatliners Social Content
VIEW CASE STUDYThe primary focus of this campaign was based around the question of what actually happens when you die. Knowing that everyone has wondered this at some point in their lives, we set out create a campaign that pulled people into the world of Flatliners and left them wanting more.
Showcase Cinemas Custom Poster Series
As a film exhibitor, Showcase Cinemas is faced with the challenge of differentiating itself online from other exhibitors who all share the same content assets - movie trailers, gifs, posters, and everything in between - provided by the movie studios. Movie fans love this content but Showcase wanted to offer them something that no other exhibitor can. We s...
The Dark Tower digital campaign
In a world full of superheroes, there's only one Gunslinger. Based on Stephen King's epic masterpiece, the Last Gunslinger must stop the Man in Black from destroying the tower that protects our world from hell in a multi-dimensional battle between good and evil. The goal of our social campaign was to raise anticipation amongst fans of the books as well as...
iHeart Country Festival 2017 Social Event Countdown
Design an animated countdown, leading up to Country music's biggest superstars in Austin, Texas, at the iHeartCountry Festival.
iHeart Radio Fiesta Latina 2017
Fresh off of Hispanic History Month, Fiesta Latina is the signature celebration bringing together the hottest artists to one stage. Countdown to the event

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City