Overall, Hyatt was looking to create a stirring global brand campaign that spoke directly to their brand purpose. Listening, noticing others, extending a meaningful gesture can make all the difference in helping their guests be their best. Empathy is a long-held brand value that Hyatt has been practicing for 60 years. Diversity and cultural understanding are part of the travel and hospitality company's DNA.
With over 600 Hyatt hotels located across the globe, we know that it's a great big world out there. Full of beautifully different cultures, distinct environments and diverse people. But we also know that despite this vastness, one thing brings us together and makes us our best: understanding. It makes us all feel accepted, inspired and empowered to go forth. This campaign is about kicking off an understanding movement. And fostering what we hold most dear: human connection. Born from Hyatt's DNA of understanding and generosity of spirit, it's our rallying cry to the world to start with a little more understanding. Just start. You'll be amazed at how far just a little bit goes. In fostering connections, a kinder world and people feeling their best.
In addition to the 32.9 million people who tuned into the Academy Awards, World of Hyatt media coverage had 128 earned media stories and garnered media social coverage across the globe, generating 522MM total impressions. Notable publications included People, Good Morning America, Wall Street Journal, Washington Post, Fast Company, FORTUNE, Forbes, Billboard, Variety, AdAge, Travel + Leisure and Digiday.
Notable quotes from top-tier media include:
