11th Annual Shorty Awards Categories
See below for official categories. The early entry deadline is
November 29th, 2018
The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.
Social Good Campaign
Business to Business
Family & Parenting
Food & Beverage
Government & Politics
Health & Fitness
Home & Decor
News & Media
Pets & Animals
Retail & E-Commerce
Travel & Tourism
Wine, Beer & Spirits
By Overall Presence
Campaign by Platform
Content and Media
Contest or Promotion
Polls & Surveys
Influencer & Celebrity Brand Partnership
Websites & Apps
Books & News
Food & Beverage
Health, Fitness & Medical
Kids & Lifestyle
Photo & Video
Travel & Weather
Strategy & Engagement
Call to Action
Creative use of Technology
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Physical & Digital
Real Time Media Buy
Real Time Response
Shoe-String Media Buying Strategy
Social Media Tool
Video by Platform
Snapchat Discover Story
Live Event Coverage
Live News Coverage
Live Streaming Video
Long Form Video
Short Form Video
Shorty Social Good
Real Time Academy
In The News
From the 10th Annual Shorty Awards
Best Overall Facebook Presence
This category honors brands, organizations or institutions that use Facebook's native tools effectively. Unlike
Best use of Facebook
, this award is for a brand's year-round presence.
See previous winners and honorees here.
Planned Parenthood Facebook
On Facebook, our top goal is to create a safe digital learning space where we can provide medically accurate, nonjudgemental sexual health information.
NowThis: the no. 1 news & politics brand on Facebook
NowThis' objective on Facebook in 2017 was to develop and evolve the unique presence that it had built over the previous four years.NowThis was the first publisher to consistently pursue a strategy of engaging millennials on the platforms that they spend their time. And the brand was particularly successful with executing this approach on Facebo...
Hulu's The Handmaid's Tale - Overall Facebook Presence
Hulu partnered with GLOW to foster the burgeoning community for The Handmaid's Tale on Facebook to create a respectful space that allows for viewpoints across the political spectrum to convene and participate in a constructive dialogue around the show.
First Media, the Publisher Behind Your Favorite Digital Content
First Media is a leading publisher providing content for the savvy millennial woman. Comprised of several multi-platform brands, First Media's goal is to help women live happier, more fulfilled lives by saving them valuable time and money - and making them look cool, all at the same time. First Media consistently delivers high-quality, vi...
The Dodo: the no. 1 animal brand on Facebook
The Dodo is the #1 digital media brand in the world for animal people and the #1 animal brand on Facebook. We're a halo brand for everyone who loves animals, from people who are obsessed with their pets all the way to committed animal advocates. We create fun, authentic, and meaningful content that not only entertains but makes people feel conne...
WWE on Facebook
The goal of WWE's presence on Facebook is to offer one location for a WWE fan's every need.If our Facebook followers want the latest exclusive backstage photos and news from John Cena, they can follow Cena's Facebook page for the best candid shots from Cena's Instagram and Twitter accounts, plus news, photos and videos from his latest matches.Wa...
Ayala Land, Inc. and its Commitment to Sustainable Living
Ayala Land is the Philippines largest developer of sustainable estates. However, sustainability is a big concept that's not easy to understand or relate to. Even more so in a country where sustainability/sustainable living is not a priority for most people. Where taking selfies and spending hours on social media is a bigger priority for the average Filipi...
Best Overall Facebook Presence
IBM's Facebook page currently garners the highest engagement rates among B2B tech brands. We use Facebook as a place to share major news, posts that reflect our culture and brand, and our people. We work closely with our Facebook partners to understand what types of content are resonating, and areas where we can lead in innovation, such as ASMR videos and...
MISS UNIVERSE®: A global community on Facebook
92 women. 3 hours of live competition. 1 crown. The MISS UNIVERSE® competition is one of the most anticipated cultural moments of the year, viewed by millions of people around the world in approximately 170 countries. During its 66th year, MISS UNIVERSE® welcomed more contestants than ever before, representing 92 countries including Iraq, Laos, Malta, and...
TYT's "The Breakdown" on Facebook
Faced with a veritable barrage of round-the-clock news describing a world in a near-constant roil, today's online audiences are eager for content that breaks through the noise to distill the critical messages that expose the truth behind the headlines.This is the driving force behind TYT Network's "The Breakdown" segments on Facebook. Whether discussing t...
The Vitamin Shoppe Offers Healthy Lifestyle Inspiration Across Social Media
The Vitamin Shoppe is a leading health and wellness, specialty retailer and manufacturer of nutritional products. Since our inception, we have made it our mission to help our customers Thrive Every Day, by offering best in class solutions to help fuel their wellness journey.As a health and wellness authority with more than forty years in the specialty re...
About the Shorty Awards
The Shorty Awards honor
the best of social media.
Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.
The Early Entry Deadline is
November 29, 2018
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