The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 10th Annual Shorty Awards Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.


bronze honor
2017 VMA Snapchat Coverage
For 2017 VMA Snapchat Coverage, we strived to meet the following goals:- Establish an unmissable pr…
silver honor
Conan and Pepsi Turn Up The Heat
In summer 2017, Pepsi turned up the heat with a new limited edition beverage. Pepsi Fire – the refr…
First Look: Behind the Scenes with FedEx
Millennial: it's the buzz word of the decade. Every brand wants to connect with millennials, and…
Just Tattoo of Us
MTV wanted to create awareness and increase reach across the UK to promote Just Tattoo of Us. The s…
bronze honor
Maroon 5 - "Red Pill Blues" Snapchat Campaign
The objective of our campaign was to create a moment in social media that aligned perfectly with th…
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographi…
To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local …
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven …
Taking over Halloween
In 2017, Fanta was rebranded using a new visual identity, pack design and product formula to better…
audience honor
The iHeartRadio Snap Map Scavenger Hunt
With the launch of Snap Map in 2017, iHeartRadio set out to be the first brand ever to execute a c…
gold honor
Xfinity Mobile: World's Biggest Snapsterpiece
When Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE…