ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.

Finalists

finalist
gold
Xfinity Mobile: World's Biggest Snapsterpiece
When Xfinity Mobile, a new kind of mobile network combining America's largest, most reliable 4G LTE with the most WiFi hotspots nationwide, was launching across the country, we needed to convince our digitally-savvy audience that we were a more modern way to mobile. Since the network was designed specifically for people who loved their phones, we …
finalist
silver
Conan and Pepsi Turn Up The Heat
In summer 2017, Pepsi turned up the heat with a new limited edition beverage. Pepsi Fire – the refreshing cola with a cinnamon flavored twist – was only available for eight weeks. Objective: To rapidly drive Pepsi Fire awareness and revenue, Pepsi introduced a summer-long Snapchat campaign that leveraged social and mobile channels - rewarding fans…
finalist
bronze
2017 VMA Snapchat Coverage
For 2017 VMA Snapchat Coverage, we strived to meet the following goals:- Establish an unmissable presence on our audience's most-used platform- Evolve and innovate social voting, generate revenue opportunities- Work with Snapchat to produce compelling live event coverage- Provide authentic and engaging moments with celebrity talent that fans can't…
finalist
bronze
Maroon 5 - "Red Pill Blues" Snapchat Campaign
The objective of our campaign was to create a moment in social media that aligned perfectly with the theme of the music in addition to the theme of the album art. We wanted to complement the Snapchat concept with exciting stunts that effectively facilitated our marketing efforts around the band's sixth studio album.

Nominees

First Look: Behind the Scenes with FedEx
Millennial: it's the buzz word of the decade. Every brand wants to connect with millennials, and the big question mark has been, how? Specific to FedEx, how does a brand in the transportation and logistics industry reach and relate to millennials? In May of 2017 we decided to meet our intended audience where they already were—on Snapchat. We did this…
Just Tattoo of Us
MTV wanted to create awareness and increase reach across the UK to promote Just Tattoo of Us. The show puts relationships to the test by asking pairs of friends, family members, and couples to design tattoos for each other — but they only see the final designs once they're inked on each other's bodies and it's too late to walk away. PHD, MTV's media agency,…
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a phenomenon. In…
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Taking over Halloween
In 2017, Fanta was rebranded using a new visual identity, pack design and product formula to better connect with its target audience of 16-19 year olds and create an uplift in instant consumption pack sales. The core creative idea for this relaunch was to place the teen target audience at the centre of the brand, and encourage them to collaborate on its mar…