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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Multi-Platform Partnership
Passengers: Zero Gravity
To build excitement and eventize the release of Passengers on Blu-ray and Digital with a Passengers…
Facebook Video
People Are Awesome: Best Videos of the Year So Far!
On People Are Awesome, the fans power the content. Sifting through thousands of submissions per mon…
Food & Beverage, Multi-Platform Campaign
Pepsi + Empire 2.0
Building upon our successful year-one relationship with Fox's Empire, we aimed to develop a complet…
Multi-Platform Campaign
PETA Saves Greyhounds from The Pet Blood Bank
Through a multi-faceted campaign including social media, online video, traditional media, and celeb…
Pets & Animals, YouTube Partnership
finalist
audience honor
PetSmart: A YouTube Refresh Worth Barking About
In 2017, people spent 60% more time watching YouTube than in the previous year and this trend showe…
Sports, Short Form Video, User-Generated Content, Video
finalist
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Facebook Presence
winner
Planned Parenthood Facebook
On Facebook, our top goal is to create a safe digital learning space where we can provide medically…
Contest or Promotion
Playoff Props
Prop bets. Bets that have nothing to do with the actual score of the game, but have become a popula…
Retail & E-Commerce
PLB BLACKOUT
Pink Lily's goal was to increase revenue compared to 2016 Black Friday sales, while simultaneously …
Family & Parenting
finalist
gold honor
Plum Organics
Hot on the heels of Plum's 2015 Parenting Unfiltered campaign, where we successfully catalyzed and …
Multi-Platform Campaign, Medium-Length Video
Plum Organics®: Do Your Partner
For the last several years, Plum Organics® has become known for catalyzing unfiltered conversations…
Instructional
Pony-Themed Baking Tutorial for the Pony Event of the Century
In celebration of The Pony Event of the Century, aka the theatrical release of My Little Pony: The …
Social Good Campaign, Social Media Tool, Creative use of Technology
winner
audience honor
Pop Your Bubble: The Anti-Algorithm
In 2017, America was deeply divided. Social media was supposed to be connecting us, but many people…
Food & Beverage
Popeyes Crave Off
Increase awareness of Popeyes limited-time $5 Big Box.
Food & Beverage
finalist
Popeyes Marinating Machine
Popeyes chicken is delicious–this is a fact. But few know it's because they marinate their chicken …
Social Good Campaign
POV Spotlights the Syrian War and Global Refugee Crisis on PBS
To shed light on the ongoing Syrian war and global refugee crisis, POV, the award winning docume…
Gamification, Instagram
finalist
audience honor
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one …
Entertainment
winner
Prison Break Season 5
Prison Break is one of the most storied franchises in television history. To reignite passion for …
Business to Business
Psychology of Change
In a time when feeds are crammed with tired business 'tips and tricks' yet business leaders are lo…
Real Estate
finalist
audience honor
Pulte Homes Social Media
After a successful 2016 that saw Pulte accomplish its objective of extending its relationship with …
Retail & E-Commerce, Snapchat Filter/Lens, Snapchat
winner
PUMA: PUMALabs
To celebrate PUMA's PUMALab store coming to Detroit, we were challenged to find a way to let local …
Health & Fitness, Non-Profit, Social Good Campaign, Spokesperson, Medium-Length Video, Storytelling
winner
gold honor
audience honor
Pure Imagination Project
An unfortunate truth is that many people believe Alzheimer's is just a bit of memory loss when, in …
Travel & Tourism
finalist
Pure Michigan: Fall & Seek Campaign
Fall is a beautiful season in Michigan. With more than 600 miles between the northernmost point …
Branded Series, Branded Content
PwC Purpose + Profit Video Series
The business world is changing...for good. PwC's Purpose + Profit Huffington Post video series high…
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