11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.

Finalists

finalist
Acer Predator "21X Hunt"
Acer wanted to give away a 21 X – a $9,000 gaming laptop – in a random drawing at an in-person gaming event. We saw it as an opportunity to engage with a traditionally marketing-averse audience on a larger scale, encouraging interaction, collaboration, and tapping into their competitive spirit. Our client had one request: get more than 2,000 pe...
finalist
Cat Scratch Magic
Last December, New York Lottery launched its holiday campaign with 'Bodega Cat,' the very sweet story of one New York cat's journey to share a little holiday cheer. To continue the journey across social, we created 'Cat Scratch Magic': a one-hour long, Facebook Live event where eight of the cutest cats from the Metropolitan area chose between tw...
finalist
Last Set
Red Bull set out to credibly establish themselves within the fitness space, authentically portraying the mission that Red Bull revitalizes both the body and mind. Seeking to reach a global audience through organic social efforts at minimal costs and turnaround time a solution was needed to create engaging, turnkey social content.
finalist
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a ph...
finalist
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate and passionate fandom worldwide. The series follows a mysterious, underground hacker collective, fsociety, in their fight against income inequality and corporate greed. In their history-making hack—referred to as "5/9," the day on which the hack oc...
finalist
audience
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one key competitive advantage was our massive social media following. Our show had accumulated millions of rabid fans from the original series and to re-ignite that fan base, we went on an all-out social media blitz. The goal: build an interactive camp...
finalist
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to b...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018