ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best use of Gamification

This award honors a campaign or social app that best uses gaming elements to increase engagement and virality. Please note that the entry doesn't need to be for a game, it just needs to incorporate gaming mechanics such as points, leader boards, badges, incentives and challenges.

See previous winners and honorees here.

Winner

Gamification
winner
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cutt…

Finalists

Gamification
finalist
Acer Predator "21X Hunt"
Acer wanted to give away a 21 X – a $9,000 gaming laptop – in a random drawing at an in-person gaming event. We saw it as an opportunity to engage with a traditionally marketing-averse audience on a larger scale, encouraging interaction, collaboration, and tapping into their competitive spirit. Our client had one request: get more than 2,000 peop…
Gamification
finalist
Cat Scratch Magic
Last December, New York Lottery launched its holiday campaign with 'Bodega Cat,' the very sweet story of one New York cat's journey to share a little holiday cheer. To continue the journey across social, we created 'Cat Scratch Magic': a one-hour long, Facebook Live event where eight of the cutest cats from the Metropolitan area chose between two …
Gamification
finalist
Last Set
Red Bull set out to credibly establish themselves within the fitness space, authentically portraying the mission that Red Bull revitalizes both the body and mind. Seeking to reach a global audience through organic social efforts at minimal costs and turnaround time a solution was needed to create engaging, turnkey social content.
Gamification
finalist
Men's Wearhouse Promposal 2.0
While Men's Wearhouse is the number one tuxedo rental store in the country, its consumer demographic continues to age. We needed to ensure Men's Wearhouse stayed top-of-mind for Gen Z, and create a platform they could own within the Prom space for years to come. One year prior, we discovered that the act of asking someone to prom had become a phen…
Gamification
finalist
Mr. Robot: Daily Five/Nine
USA Network's award-winning series Mr. Robot has become a cultural phenomenon, inspiring immediate and passionate fandom worldwide. The series follows a mysterious, underground hacker collective, fsociety, in their fight against income inequality and corporate greed. In their history-making hack—referred to as "5/9," the day on which the hack occu…
Gamification
finalist
audience
Prison Break – Instagram Escape Room
In 2017, FOX revived the breakout hit drama, Prison Break. Going into the marketing campaign, one key competitive advantage was our massive social media following. Our show had accumulated millions of rabid fans from the original series and to re-ignite that fan base, we went on an all-out social media blitz. The goal: build an interactive campai…
Gamification
finalist
Sprint Trainer Rewards
When Sprint partnered with Pokémon GO, with the intention to lure fans of the game into more than 10,500 of its stores, they knew they were about to enter into a whole new world of gaming.Aside from the impressive amount of gamers, (an estimated 750 million app downloads) the Pokémon GO community is hardcore, and Sprint realized they needed to bui…

Nominees

Gamification
#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking, Cisco ignited The Network. Intuitive (TNI) launch with a digital strategy creating the fastest ramping of a new product introduction in Cisco history, and brought unprecedented advancements in delivering intent-based networking for customers. With a digital m…
Gamification
American Assassin
As well as being a major operator of cinema exhibition circuits and movie producers, Roadshow distribute films for major international production houses across cinema, VOD and at-home entertainment.For the Australian theatrical launch of 'American Assassin', they tasked us to facilitate awareness of the story and characters; proving it's more than just a sh…
Gamification
SNICKERS Hungry Roadtrip Chatbot
SNICKERS launched 'Hunger Bars' in 2015, putting the "You're Not You When You're Hungry" campaign idea right into consumers' hands. With hunger symptoms on each pack, fans could use the bars to call each other out for bad behavior, with SNICKERS as the solution.In the summer of 2017, Hunger Bars came back with new symptoms and old favorites. We knew that Sn…