11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards Best in Retail and E-Commerce

Retail and e-commerce brands, e-commerce platforms and retail publications are eligible for this award. Objectives include exclusive deals to incentive social sharing, engaging existing customers and driving new traffic.

See previous winners and honorees here.

Finalists

finalist
Black Friday Breakup
The BackgroundFrom an inclusive size offering (XXS - 4X) to our nationally acclaimed employee modeled swimsuit campaign, our community takes notice when we show who we are and what we stand for - a retro-inspired fashion brand that is deeply rooted in inclusivity and community. For our Black Friday campaign this year, we wanted to go back to our...
finalist
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first...
finalist
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and consumer types to extend the brand content Goals:1. Content visibility2. Site Traffic 3. Social community growth4. Deliver culture energy into na...
finalist
audience
Real People Make a Real Difference
In the 1990s, eBay was a pioneer of ecommerce that empowered anyone with an internet connection to buy and sell goods online. By 2017, ecommerce has become a fact of life, and the new generation of "GenZennials"—a diverse group of Millennials and Gen Z young adults—needed to be reminded of the good that comes from buying and selling on eBay. Giv...
finalist
Toys"R"Us Toy Box Season 2 Influencer Campaign
Toys"R"Us is a dedicated champion of free play, advocating for kids to have the freedom and time for unstructured play driven by their imaginations and inventiveness. To actualize this brand mission, Toys"R"Us first partnered with ABC and Mattel to support reality television show, The Toy Box. In this TV series, passionate toy inventors present...

Nominees

PLB BLACKOUT
Pink Lily's goal was to increase revenue compared to 2016 Black Friday sales, while simultaneously increasing followers across Facebook and Instagram. They wanted to reach a broader audience, bring more awareness to their brand and increase customer retention.
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because they're by your side. You see the same things. You feel the same feels. You're forever bonded by the experience of being there together. Our objective was to authentically bring this experience to millions, while growing SeatGeek's business.
Social Selling, Deluxe Edition
Established in 1849 in Dublin, Ireland, Brown Thomas (BT) is synonymous with luxury and sophistication. Now part of Selfridges Group, Brown Thomas stores provide elegant shopping experience through four iconic retail destinations nationwide, with over 70% of all sales in-store generated by returning customers who can enjoy exclusive benefits as part of th...
Stick & Style
The launch of each Kmart Living range is an highly anticipated event. We were tasked with building awareness of Kmart's home style credentials and low prices to prompt a home refresh with Kmart's new August Living range.Objectives: Increase YOY sales by 10%, get customers shopping a 'look' and not just individual products, to increase basket size; and est...
TODAY.com eCommerce
The goal of TODAY's eCommerce work is to leverage the TODAY brand, talent and existing segments (both on air and online) to drive commerce revenue among our dedicated audience. A large project that we took on within our strategy was the creation of a large interactive gift guide. We aimed to drive revenue through affiliate relationships with Amazon and S...
Wayfair Social Media
For Wayfair, one of the largest online destinations for the home, it was important in 2017 that we continued to build and strengthen our online presence through social media, illustrate Wayfair as the best place to shop for all things home, and build brand affinity with our existing and new customers. Social media's influence and impact on a business is c...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Early Entry Deadline is November 29, 2018