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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Fashion, Beauty & Luxury
Maybelline New York's WeHeartIt page
WeHeartIt, one of the newest inspiration-focused social networks, is the perfect place for millenni…
Beauty
,
360 Video
Maybelline NYFW in 360
Maybelline is a major player in New York Fashion Week — from official makeup partner to the biggest…
Branded Content
Maybelline x Dance Moms
Maybelline was looking to reach a female audience of all ages across linear, digital and social pla…
Social Good Campaign
,
User-Generated Content
finalist
bronze honor
Maybelline x Wattpad #BraveTogether
Maybelline New York is the number-one global cosmetics brand and is available in over 129 countries…
Consumer Brand
,
Multi-Platform Campaign
finalist
Maytag Man Social Campaign
For years, the Maytag brand was virtually invisible on social media. Few fans and minimal engagemen…
Influencer & Celebrity Campaign
,
Instagram
Maze Runner: The Scorch Trials - The Flare Infection
Fans of the Maze Runner series are obsessed with all things related to Grievers, Gladers, Cranks, a…
Kids & Lifestyle
finalist
MAZU: Building a Healthy Digital Village For Families
Mazu was founded on the idea that social media should be open and welcoming for everyone.With the r…
Images
finalist
audience honor
MB Traveler - The Masked Dancers of Indonesia
Marriott Bonvoy Traveler’s new photo essay series sheds light on overlooked places and underreprese…
Contest or Promotion
McAlister's Deli #ShowUsYourSip
McAlister's Deli is known for its McAlister's Famous Sweet Tea™ and has a loyal following of what …
Art Direction
McCartney III - Album Announce
Capitol Records approached Buddha Jones, looking for an innovative way to announce Sir Paul McCartn…
Pinterest
McCormick - Virtual Bake Sale
The Challenge: Find an interesting, breakthrough way to inspire more flavorful and colorful baking.…
Instagram Stories
McCormick Cook With Us
McCormick set out to help Americans struggling with new cooking challenges during the COVID pandemi…
Food & Beverage
McCormick Grill Mates 2021 Integrated Campaign
In 2021, McCormick aimed to increase Grill Mates household penetration by driving awareness and est…
Multi-Platform Partnership
finalist
bronze honor
audience honor
McCormick Sunshine Seasoning by Tabitha Brown
The COVID-19 lockdown had a significant impact on our business as at-home cooking significantly sky…
Global Campaign
,
Multi-Platform Partnership
,
Insights & Trends
,
Restaurants
,
Short Form Video
winner
silver honor
audience honor
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Social Good Campaign
,
TikTok
McDonald's #HereForRMHC
#HereForRMHC was designed to engage consumers in McDonald’s purpose, with the following objectives:…
Integrated Campaign
,
Branded Content
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfas…
Snapchat
McDonald's Geofilters
Our goal was to create a first-to-market idea on an emerging platform that not only allowed consume…
Launch Campaign
,
Restaurants
,
TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Community Management
,
Instagram Presence
,
Twitter Presence
,
Instagram
,
Twitter
finalist
bronze honor
audience honor
McDonald's Twitter + Instagram
Everyone knows the brand, but until recently, few cared to engage with @mcdonalds online. Much smal…
Food & Beverage
,
Innovative Media Buying Strategy
,
Other Platform
,
Restaurants
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Video Ad
McDonald's x New York Jets
To leverage our partnership with the New York Jets to drive transactions, using our "Free Big Mac f…
Community Management
finalist
McDonald’s Community Management
In 2022 we made it our mission to find our fans where they were on the internet and engage with the…
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