THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Launch Campaign

This award honors the most creative and effective product or brand launch campaign on digital/social media. Entry should describe how a brand, product or service was propelled into a marketplace, to the relevant target audience, in the right place at the right time.

Winner

Launch Campaign
winner
Bring Home the Bud
Two days before the kick-off of the World Cup,  Budweiser was banned from selling beer to fans arou…

Finalists

Launch Campaign
finalist
gold honor
The Ritz-Carlton x Showtime — The First Lady Suites
Ahead of the premiere of the new Showtime anthology drama series The First Lady, The Ritz-Carlton a…
Launch Campaign
finalist
silver honor
The Adult Happy Meal
McDonald’s is a brand that needs no introduction. However, its ubiquity and familiarity had left it…
Launch Campaign
finalist
bronze honor
e.l.f. Cosmetics: "It's an e.l.f.ing Glow Storm"
With Holiday 2022 on the brink, SHADOW set out to create a 360° digital-first campaign that would c…
Launch Campaign
finalist
Adobe Express Launch
Adobe Express tasked us with a monumental challenge – to ignite a viral launch campaign on TikTok t…
Launch Campaign
finalist
Beats Presents “Dark Mode” By Lil Baby Starring Ja Morant
Beats is a brand built on being defiant and resonant in culture, something that lends to our DNA as…
Launch Campaign
finalist
Chainsaw Man Carves Its Way to Fans on Crunchyroll
Crunchyroll, the anime brand bringing fans the ultimate experience around their favorite series, pr…
Launch Campaign
finalist
audience honor
Expect Something More With AAA
When most people hear AAA, they think of roadside emergencies (flat tires, dead batteries, empty ga…
Launch Campaign
finalist
Halo Drone Activation at SXSW 2022
Paramount+'s “Halo” dramatizes an epic 26th-century conflict between humanity and an alien threat k…
Launch Campaign
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Launch Campaign
finalist
Szechuan Sauce Drop
Increase app downloads and in-app McNugget sales with a social-led, limited-time program. 
Launch Campaign
finalist
TOP GUN: MAVERICK - HOW WE HELPED MAVERICK TURN AND BURN
THE MARKETING MISSION: HIT MACH 11. As Paramount’s “wingmen” on Top Gun: Maverick, the flight pl…
Launch Campaign
finalist
The Summer I Turned Pretty Season 1 Social Campaign
With Jenny Han's beloved, best-selling YA book The Summer I Turned Pretty now a major television se…
Launch Campaign
finalist
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
Launch Campaign
finalist
adidas Reverse Retro. Rebooted.
The adidas Reverse Retro program is a NHL-wide alternative jersey release where adidas pulls design…

Nominees

Launch Campaign
"Monster High The Movie" Social Campaign
"Monster High The Movie" is Nickelodeon’s live action adaptation of Mattel’s long running, highly s…
Launch Campaign
A Feast for The Eyes – Social Media Launch Campaign
Launch Campaign
As We See It Social Campaign
As We See It is a dramedy about three young Autistic adults, striving for the same things that we a…
Launch Campaign
BeachBound Introductory Offer
BeachBound’s Introductory Offer campaign launched in November of 2022 and ran through December 9, 2…
Launch Campaign
Betches: Faux Pas Canned Cocktails
Betches goal as an established media company was to offer our audience a physical product that full…
Launch Campaign
Blue's Big City Adventure Social Campaign
In 2022 Blue’s Clues headed to New York City with the live-action musical film, Blue’s Big City Adv…
Launch Campaign
CHOWKING #GUESSWOKSCOOKING
Chowking’s Siomai Chao Fan saw a significant decrease in sales as customers felt it was filling but…
Launch Campaign
Deflation Campaign
With millions of Americans struggling to make ends meet due to inflation, AT&T and Verizon used “in…
Launch Campaign
El Pollo Loco Shredded Beef Birria
From recipe ideation to product testing to finally making it on the menu, Shredded Beef Birria was …
Launch Campaign
Frappélists
To celebrate the launch of Costa Coffee's summer drinks menu we created ‘FrappéLists’, a three mont…
Launch Campaign
H-E-B DFW Market Entry: Immersive Dining Experience
WHEN IS H-E-B COMING TO DFW?! For decades, this was the main question that the Texas grocer H-E-B r…
Launch Campaign
Hanx For Our Troops
In collaboration with CAA’s Global Client Strategy Division, we worked with Tom Hanks to bring Hanx…
Launch Campaign
IONIQ 5 “Evolves” EV
The automotive industry is being redefined - new EVs launch every year and OEMs are actively trying…
Launch Campaign
Insurrection Index
Persistent and unyielding in our commitment to a just multiracial democracy, Public Wise, fights to…
Launch Campaign
JW Marriott — JW Garden x Lily Kwong
In 2022, JW Marriott deepened its connections to holistic well-being with the JW Garden — spaces at…
Launch Campaign
Launch Campaign
The launch campaign for Pixar’s TikTok was rooted in Pixar’s four brand pillars: culture,  techn…
Launch Campaign
Launching NFL Blitz Legends
After decades of anticipation, Arcade1Up launched a remastered version of the much beloved NFL Blit…
Launch Campaign
Lost Yet Found Rebrand Campaign
The Bermuda Tourism Authority (BTA) initiated campaign with rollout focused around the release of t…
Launch Campaign
Most innovative eye serum of the year
Established in 2020, Invity’s journey started with a mission to redefine lifespan through scientifi…
Launch Campaign
NERDS Twist & Mix
Imagined in 1983, NERDS first became known for their tiny, tangy, and colorful candy pieces package…
Launch Campaign
Not Some Basic Hotel: Launching Caption by Hyatt
Caption by Hyatt is the first original Hyatt brand to launch in decades, but more importantly, it’s…
Launch Campaign
Overwatch 2
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with …
Launch Campaign
Quility Brand Mascot Videos
When two of the largest insurance brokers merged to form Quility, they had an identity crisis – and…
Launch Campaign
Samsung Z Flip4 Video Campaign
Samsung was getting ready to launch its fourth generation of foldable smartphones: Galaxy Z Flip4 a…
Launch Campaign
Shamrock Series Uniform Reveal
For 11 seasons, Notre Dame Football has played its Shamrock Series game, taking over a city for a g…
Launch Campaign
Shark Tank India Season 1
Shark Tank, the world's most successful business reality show, was coming to India for the first ti…
Launch Campaign
Sharpen by McGraw Hill
We were tasked with launching McGraw Hill’s new study app, Sharpen, to students across the country.…
Launch Campaign
TECNO - CAMON 19 Pro Mondrian Edition Launch
IZEA worked with the global smartphone manufacturer TECNO on an influencer marketing campaign to pr…
Launch Campaign
The Be There Certificate
The Be There Certificate is a free, self-paced, interactive online mental health course, created by…
Launch Campaign
The Kardashians Season 1 Launch Campaign
The Kardashians are back. After leaving their 20-season long, People’s Choice Award-winning reality…
Launch Campaign
The Offer Social Campaign
Paramount+ presents “The Offer,” a biographical drama limited series that follows the development a…