Paramount+ presents “The Offer,” a biographical drama limited series that follows the development and production of Francis Ford Coppola’s Academy Award-winning magnum opus mafia film “The Godfather.” It is told from the perspective of producer Albert S. Ruddy, who is portrayed by actor Miles Teller of “Whiplash” fame. The series ultimately tells a relatively unknown tale of creating one of the best-loved and most memorable movies of all time.
To promote the story of the greatest movie almost never made, Paramount+ needed a campaign that would be instantly recognizable to anyone who knows “The Godfather.” At the same time, with a new angle on a story known throughout the world, the campaign also needed to feel fresh and innovative to show viewers that they were about to see a new facet of the classic film.
Paramount+ created an all-encompassing social media campaign to introduce audiences to the characters responsible for bringing the iconic novel’s pages to life. The campaign featured a series of Instagram stories and in-feed posts that include high-resolution character cards, period-specific Polaroid rolls, film strip video footage, fan accolades, critical praise, and iconic quotes.
The high-resolution character cards introduce the A-list cast, including Colin Hanks, Juno Temple, Giovani Ribisi, and of course Miles Teller. The talent was keen on sharing these pieces, further extending reach. The streamer aimed to appeal to fans of the classic film by sharing easily digestible imagery and media that gives them an incredible new look at the production of one of the most popular films ever produced.
“The Offer” was top 5 in the premiere weekend in terms of viewership
and was one of the highest-viewed original series at that time The show landed an audience score of 94% on the review aggregate site Rotten Tomatoes. The campaign clearly reached it's intended demographic while also drawing in audiences who may have not tuned in without having engaged with the launch campaign's media assets.
