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Most innovative eye serum of the year

Entered in Beauty, Email, Global Campaign, Launch Campaign

Objective

Established in 2020, Invity’s journey started with a mission to redefine lifespan through scientific explorations in phytochemistry and nutrition to make longevity achievable for everyone. Built on the humble belief that there is a way to surpass the current life expectancy with the power of technology and science, a community of scientists in Singapore came together to formalise a research programme to start focusing on metabolic pathways (NAD, Sirtuin and AMPK) in the human body. From 2020 til date, we dedicated ourslves in introducing effective skincare and supplement that are backed by science to help people age gracefully.

According to research, first area shows the sign of age is usually the skin around eye areas, because the skin around eye area is as thin as a piece of A4 paper but with the most movement on human's body. 

In OCT 2022, the latest product Youth Activating eye serum is launched, it is power-packed with innovative products such as one of the world’s first ever bioidentical human elastin, NAD and other botanical extracts, this lightweight and nourishing serum is set to rejuvnate the delicate skin around eye area.

Strategy

Our research laboratory specialises in unlocking cellular metabolic pathways through green chemistry, deriving formulations that help restore youthfulness to our skin and well-being. We believe that skin care is more than just keeping your skin moisturised. There is an opportunity to leverage this daily habit to do more than just basic care. We challenge the traditional forms and functions of products and invested more than necessary to ensure the efficacy, replicability, and safety of our award-winning anti-ageing solutions.

Since our goal is to bring you the most cutting-edge, science-backed solutions that can help us embrace ageing and become our most youthful selves in every way. Our scientific team focuses on NAD, AMPK and Sirtuin pathways research to develop novel ingredients and proprietary formulations proven to support and protect your skin from the inside-out. We always push the boundries and making the proven, safe innovative technoligies and ingredients more accessibale for our customers.

In OCT 2022, the latest product Youth Activating eye serum is launched, it is power-packed with innovative products such as one of the world’s first ever bioidentical human elastin, NAD and other botanical extracts, this lightweight and nourishing serum is set to rejuvnate the delicate skin around eye area. 

A nourishing yet lightweight eye serum power-packed with innovative ingredients such as vegan bioidentical human elastin, Nicotinamide Adenine Dinucleotide (NAD), and other botanical extracts. This advanced formula corrects visible signs of tiredness and ageing around the eyes while protecting the skin from sun damage, blue light and further eye bag formation. Say goodbye to your stubborn dark circles and fine lines because this is all you need for a long-lasting, youthful glow.

Enriched with an exclusive blend of natural plant-derived peptides and polyphenols, this rejuvenating eye serum strengthens the delicate skin around the eyes. With innovative ingredients such as vegan bioidentical human elastin, NAD, Plankton Extract and other natural extracts, this clinically-proven formula works to boost collagen and elastin synthesis which repairs and renews the skin at a cellular level.
The Youth Activating Eye Serum will help revitalise and smoothen the eye contours to achieve brighter, firmer and more youthful-looking eyes.

We have activated a 360 campaign for this launch. We introduced this product via various marketing channels with multiple touch points globally. From owned channels such as our own website myinvity.com, WhatsApp, SMS & email campaign with informative yet easy-to-understand message, gif, illustrations as well as videos, to earned channels such as press, influencers, social media, as well as the paid media such as digital ads and collaborations with affiliate partners.

Results

Raved by top media such as Daily Mail, Beauty Matter, Eluxe Magazine, destination Luxury, and Global Lifestyle

Gathered more than 14M impressions

Email campaign brought in the highest sales at 36% followed by search ads

Welcomed by custoemrs from more than 17 countries  

Become our bran's top 3 best-sellers in as short as 2 weeks

 

Media

Video for Most innovative eye serum of the year

Entrant Company / Organization Name

Invity

Links