THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Branded Content

This category honors the most effective and creative use of branded content.

See previous winners and honorees here.

Finalists

Branded Content
finalist
Kiehl’s: Pubic Service Announcement
Since 1851, Kiehl’s has been committed to delivering the finest formulas for healthy skin. Renowned…
Branded Content
finalist
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Branded Content
finalist
No Bad Seats
In a market saturated with specifications and traditional product messaging, we faced a critical ch…
Branded Content
finalist
BRAIN ON PRIME
In an oversaturated streaming market, Prime Video faced a critical business challenge: how to drive…
Branded Content
finalist
Coca-Cola: Message in a Bottle
After discovering a message hidden inside a Coca-Cola bottle on a beach, Kate posted about the find…
Branded Content
finalist
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Branded Content
finalist
Hell Welcomes All | Reimagining Accessibility in Diablo IV
Gaming has never been more popular, and gamers have never been more diverse. People from all walks …
Branded Content
finalist
Honda Stage starring Davido & Lila Ike
Building on Honda Stage’s deep foundation of celebrating emerging artists and bringing exclusive mu…
Branded Content
finalist
INDY FROM 500 MILES AWAY
This year, one in five Americans will be fully working from home. And, while every telecom provider…
Branded Content
finalist
Made in Montana
Carhartt set out to create a culturally relevant, high-profile campaign that would generate “brand …
Branded Content
finalist
Netflix’s Stranger Things and Squishmallows Collaboration
In 2024, Netflix joined forces with Saylor—an LA-based creative agency—to launch the Stranger Thing…
Branded Content
finalist
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Branded Content
finalist
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Branded Content
finalist
Samsung Galaxy & Dude Perfect: Tricked-Out Devices for Trick Shot Kings
This campaign aimed to boost awareness of the unique design and uses of the Samsung Galaxy ecosyste…
Branded Content
finalist
The Boy & The Octopus
Our brief was simple: to share some Disney magic with the world this holiday season. Supporting a b…
Branded Content
finalist
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…
Branded Content
finalist
YouTube's LEGO Festival
YouTube is built on its communities, and their success is integral to our own. One of the ways we c…

Nominees

Branded Content
@agushtopapa Explores the Global Explosion of Musica Mexicana
In recent years, an updated take on traditional Música Mexicana has emerged as one of the biggest g…
Branded Content
Adtalem Global Education - From Classroom to Courtroom: An Alumnus’ Impact on a Landmark Trial
Objective: Through sharing a story of an alumnus’ powerful impact on a landmark trial, our objectiv…
Branded Content
Bird's Eye View
For the 2024 Tacoma campaign, Toyota wanted to spotlight authentic adventurers with their truck at …
Branded Content
Connected Journeys
The Marriott Bonvoy Boundless® Card is a popular travel credit card with premium benefits. To drive…
Branded Content
Create Your Way [Starring Real Creators] | Sony
Though many may not realize, as a creative entertainment company, Sony reaches more people daily th…
Branded Content
Dawn Meet the Ducks
Dawn does powerful work—both inside the kitchen sink and in the world. To date, America’s best sell…
Branded Content
Donut Media x Nissan
Nissan’s objectives were clear: increase brand awareness and improve purchase consideration for the…
Branded Content
Dove Self-esteem Project x Blippi
Since 2004, Dove’s Self-esteem Project has provided body confidence education to over 114 million y…
Branded Content
Future You
Situation Analysis Women are more likely to develop bunions than men, which can be painful and …
Branded Content
Good Trouble Farewell Social Campaign
How do you say goodbye to beloved characters after 10 years, straddling across two different series…
Branded Content
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Branded Content
KIND Kids Nostalgia Campaign with Kristin Cavallari & Tori Spelling
Back-to-school season is a key sales drive period for KIND Snacks. In 2024, aligned with the back-t…
Branded Content
Making Shopping Très Chic
While Google (Search) is the home-base of the internet, only 13% of consumers are aware of the abil…
Branded Content
Maybelline x Dance Moms
Maybelline was looking to reach a female audience of all ages across linear, digital and social pla…
Branded Content
Mike's Hard Days Rewards Merch Store and Social Giveaway
As Mike’s Hard Lemonade entered its 25th year as America’s first-ever and top-selling hard lemonade…
Branded Content
Morning Brew Inc., Delta Air Lines, & The Female Quotient: Making Your Connection
Women are consistently reaching new heights in business—but they still face specific, complex chall…
Branded Content
Music Therapy
Music has a profound ability to evoke memory, emotion, and connection—an essential truth that forms…
Branded Content
NYC Pride Diaries
The spirit of Pride comes in many forms and expressions. Beginning in 2019, when for the first time…
Branded Content
Nurx x Impact Media
2 years ago, the U.S. Supreme Court’s decision to overturn Roe v. Wade took abortion access away fr…
Branded Content
Project 212: Engineering the Future
In the world of high school robotics, students do not compete on a level playing field. Project 212…
Branded Content
Reinventing the Fortune 500
To tell the story of a first-to-market, AI-focused, enterprise-level partnership between Fortune an…
Branded Content
Spicy & Sweet: The Starbucks Coffee Company x Genius Featuring T-Pain
When The Starbucks Coffee Company launched their Spicy Lemonade Refreshers, they wanted more than a…
Branded Content
The Analog Horror Project on YouTube
The Analog Horror Project was designed to cement YouTube’s status as the definitive home for horror…
Branded Content
The Exponential Era
  Our objective in 2024 was to drive reappraisal of Nokia among tech decision-makers, overcoming…
Branded Content
The Home Depot x AMC: Best Christmas Ever
For The Home Depot, the Holiday season represents one of the most important periods of the year, as…
Branded Content
The Sunoco Sim Challenge
THE WORLD OF MOTORSPORTS IS GOING CRAZY No one knows racing like the iconic gas station brand Suno…
Branded Content
The Ultimate After Party
The goal was to elevate Made by Google’s annual IO event and make it a social sensation. The task w…
Branded Content
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…
Branded Content
Welcome to the Club: NorCal Raptors
Ford has a relevance problem – despite its varied and renowned offerings, research indicates Ford i…
Branded Content
Women Who Master & “The Human Component” from Logitech
Logitech is boldly leading the way toward gender equality in STEM. The Swiss technology company’s f…
Branded Content
You Belong at the Beach
Myrtle Beach has long been a beloved summer destination. But what if we could make travelers see it…