THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Branded Content

This award honors the most effective and creative incorporation of branded content.

See previous winners and honorees here.
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Adidas - 3 Ka Dream
The primary objective of the Adidas '3 Ka Campaign' in collaboration with Radio Mirchi was to unite…
Betches x Maybelline Fit Me Foundation
Betches is a multimedia brand developed and run for women, by women. We’re a safe space to vent, sc…
Black Maternal Health Crisis
America is one of the wealthiest countries in the world and yet our matneral is health is abysmal, …
Contributors Podcast
Retirement security is an issue that impacts many Canadians, and CAAT Pension Plan believes that ev…
Designed by Microsoft, Made for You.
This campaign was designed to reintroduce Surface to the marketplace with a 360-degree, cross-chann…
Ford | Welcome To The Club: Mustang Mafia
This is a story about good guys with bad cars. The idea driving our work is to explore and celeb…
Frasier - Line Art Stunt
In honor of the season finale, we Frasier-fied iconic series and brands from across Paramount inclu…
Going Tiny with AARP
“Going Tiny with AARP” tells real-life stories about how people 50+ are using tiny homes and Access…
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…
HSBC Singapore Rugby Sevens Series
The Problem The excessive amount of advertising messages consumers receive every day contributes…
HSBC Women’s World Championship – 5D Orchid Holographic Installation
The Problem Established in 1877, HSBC has actively contributed towards biodiversity and conserv…
HSBC Women’s World Championship – Metaverse Challenge
Existing model of HSBC's engagement with real-world sporting events such as the annual HSBC Women W…
Merry and Bright
For The Home Depot, the holiday season represents one of the most important periods of the year, as…
Microsoft NFL x Overtime Sports – “24 Hours with Talanoa Hufanga”
As a longstanding partner of the NFL, Microsoft set out to further leverage the NFL partnership to …
Miles That Define Us
Hyundai Motor Group is the world's third-largest automaker. A leader in the mobility space, Hyundai…
Minnesota Vikings Classic
In 2023, the Minnesota Vikings teamed up with Nike and the NFL to create 'The Vikings Classic' unif…
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category.   The ob…
RuPaul's Drag Race The Pit Stop
In 2023, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Samsung Galaxy: The Ultimate Unboxing
Samsung’s objective was to reach Gen Z mobile gamers and raise their awareness of our new, superior…
Sony Presents: Creator to Creator - The Last of Us
In 2021, we launched our Creator to Creator series, which brings together creators from different p…
Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to leverage custom, cross-platform content wit…
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
The World in a Glass | Tahiirah Habibi of The Hue Society
Marriott Content Studio came to Culture House to create a series of films that were values first an…
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
US Open Tennis Championships x Tiffany & Co. Trophy Engraving
The overall objective was to showcase the Tiffany & Co. US Open men's and women's championship trop…
Verizon Business Intelligence Briefing
When our team took the creative reins of the Verizon Business brand in early 2023, the goal was to …
W Hotels x "Pillow Talk"
W Hotels is known for its bold and dynamic social media presence. Our main objective for 2023 was t…
Walmart x Mashable: Holiday Party
We're Back
The objectives the content were to:   Celebrate NUFC’s return of European football to Newcast…
Wu-Tang: An American Saga - Wu Mansion Tour
In the Hulu Original docu-drama series “Wu-Tang: An American Saga” the rocketing popularity of the …
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…
very Short Treks “Walk, Don’t Run”
CBS Studios and the Star Trek franchise launched Star Trek: very Short Treks, a series of five all-…