Hyundai Motor Group is the world's third-largest automaker. A leader in the mobility space, Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. The company’s 830 dealers sold more than 724,000 vehicles in the U.S. in 2022, and nearly half were built at Hyundai Motor Manufacturing Alabama.
As more and more consumers and business leaders want to understand the correlation between a company’s core values and how that impacts its consumers on a personal level, Miles That Define Us aims to spotlight how Hyundai is and always has been, in service of humanity. The subjects explored and people featured in each story are inspirational, passionate, and relatable — a reflection of the brand’s DNA and what drives Hyundai’s business.
“Miles That Define Us” is a year-long custom content partnership that brings to life Hyundai's commitment to progressing humanity forward through a people-first corporate mentality that drives all areas of its business. The program includes a content suite of WSJ-style articles, event activations, a VR experience and a series of documentary films hosted by Tony Award winner Leslie Odom Jr.
The partnership was announced at WSJ's Journal House during the Cannes Lions International Festival of Creativity 2023. To create buzz around the program’s kick-off, WSJ curated multiple onsite activations at Journal House, including speaker moments for Hyundai executives, the premiere of the first custom content docu-video as well as an immersive exhibit, adapted from the Journal’s award-winning mixed-reality experience The Field, which offers a multi-sensory 360° storytelling adventure, showcasing how Hyundai's product innovations are improving lives today and in the future.
All content created throughout the partnership lived on a bespoke digital platform within WSJ.com. The immersive editorial environment used data-backed UX insights to present all content—whether that be articles, videos or infographics—in an optimized design format.
Throughout the year, Hyundai was also a presence at tentpole WSJ editorial moments, including CEO Council and WSJ. Magazine’s annual Innovator Awards.
“Miles That Define Us” is a year-long custom content partnership that brings to life Hyundai's commitment to progressing humanity forward through a people-first corporate mentality that drives all areas of its business. The program includes a content suite of WSJ-style articles, event activations, a VR experience and a series of documentary films hosted by Tony Award winner Leslie Odom Jr.
The partnership was announced at WSJ's Journal House during the Cannes Lions International Festival of Creativity 2023. To create buzz around the program’s kick-off, WSJ curated multiple onsite activations at Journal House, including speaker moments for Hyundai executives, the premiere of the first custom content docu-video as well as an immersive exhibit, adapted from the Journal’s award-winning mixed-reality experience The Field, which offers a multi-sensory 360° storytelling adventure, showcasing how Hyundai's product innovations are improving lives today and in the future.
All content created throughout the partnership lived on a bespoke digital platform within WSJ.com. The immersive editorial environment used data-backed UX insights to present all content—whether that be articles, videos or infographics—in an optimized design format.
Throughout the year, Hyundai was also a presence at tentpole WSJ editorial moments, including CEO Council and WSJ. Magazine’s annual Innovator Awards.
