THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Of the year
Large Agency of the Year
Large Brand of the Year
Large Non-profit of the Year
Mid-sized Agency of the Year
Mid-sized Brand of the Year
Mid-sized Non-profit of the Year
Small Agency of the Year
Small Brand of the Year
Small Non-profit of the Year
Campaign
Global Campaign
Integrated Campaign
Local Campaign
Mobile Campaign
Multi-Platform Campaign
Social Good Campaign
Single Platform
Clubhouse
NEW!
Discord
NEW!
Emerging Platform
Facebook
Facebook Messenger
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Triller
NEW!
Tumblr
NEW!
Twitch
NEW!
Twitter
WeChat
Weibo
WhatsApp
YouTube
Overall Presence
Clubhouse Presence
NEW!
Discord Presence
NEW!
Emerging Platform Presence
NEW!
Facebook Messenger Presence
NEW!
Facebook Presence
Instagram Presence
LinkedIn Presence
NEW!
Multi-Platform Presence
NEW!
Pinterest Presence
NEW!
Reddit Presence
NEW!
Snapchat Presence
TikTok Presence
Triller Presence
NEW!
Tumblr Presence
NEW!
Twitch Presence
NEW!
Twitter Presence
WeChat Presence
NEW!
Weibo Presence
NEW!
WhatsApp Presence
NEW!
YouTube Presence
Influencer & Celebrity Brand Partnership
Emerging Platform Partnership
NEW!
Facebook Partnership
Instagram Partnership
Multi-Platform Partnership
Snapchat Partnership
TikTok Partnership
Twitter Patnership
YouTube Partnership
Design
Animation
Art Direction
Brand Identity
Brand Redesign
Graphic Art
Images
UX/UI
Visual Effects
NEW!
Video
360 Video
Augmented Reality
Comedy Video
Instructional Video
Live Event Coverage
Live Video
Long Form Video
Medium-Length Video
Short Form Video
Stories
NEW!
Vertical Video
NEW!
Video Ad
Virtual Reality
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Family and Parenting
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Games
Government & Politics
Hospitality
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Content and Media
Audio Clips
NEW!
Blogs
NEW!
Branded Content
Branded Podcast
Branded Series
Clapback
NEW!
Contest or Promotion
Data Visualization
Emojis
Filter/Lens
GIFs
Hashtag
Meme
Native Advertising
Newsletters
NEW!
Podcast
Podcast Mini Series
Polls & Surveys
Single Post or Activation
NEW!
Stickers
NEW!
User-Generated Content
Voice
NEW!
Strategy & Engagement
Artificial Intelligence
Call to Action
Chatbots
Community Management
Creative Use of Technology
Customer Service
Employee Engagement
NEW!
Fundraising
NEW!
Gamification
Geo-Targeting
NEW!
Globalization
NEW!
Humor
Insights & Trends
NEW!
Integration with Live Television
Large Media Buying Strategy
LGBTQ Community Engagement
Localization
Media Buying Strategy on a Shoe-String
Micro-Influencer Strategy
Mid-Range Media Buying Strategy
Multicultural Community Engagement
Music & Dance
Organic Promotion
Paid & Amplification
NEW!
Physical and Digital Convergence
Public Service Announcement
Real Time Media Buy
Real Time Response
Shopping
NEW!
Storytelling
Takeovers
NEW!
Virtual
Digital Pivot
Immersive
Online Event/Activation
Remote Production
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Instructional Video
This award honors the most creative use of an instructional video by a brand, agency or organization in a social media or digital marketing campaign.
See previous winners and honorees here.
Winner
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Finalists
Instructional Video
finalist
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
Instructional Video
finalist
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
Instructional Video
finalist
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Instructional Video
finalist
KiwiCo Exploration Station
It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids a…
Instructional Video
finalist
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
Instructional Video
finalist
audience honor
The Economic Spokesman - with AJ+ Arabi
Ever wonder how the economy works? Why do certain stocks look untouchable one moment, and before yo…
Instructional Video
finalist
The Quest for the Perfect Bracket
The Quest for the Perfect Bracket branded video series was developed to pair with years of original…
Instructional Video
finalist
YouTube TV Tips & Tricks
The YouTube TV Tips & Tricks series aims to inform and delight existing users on how to maximize th…
Nominees
Instructional Video
finalist
Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
Instructional Video
finalist
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
Instructional Video
finalist
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
Instructional Video
finalist
KiwiCo Exploration Station
It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids a…
Instructional Video
winner
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Instructional Video
Mira Quién Baila Univision All-Star Dance Tutorials
With the return of Univision's top-rated dance competition Mira Quién Baila, the 2021 premiere was …
Instructional Video
finalist
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
Instructional Video
finalist
audience honor
The Economic Spokesman - with AJ+ Arabi
Ever wonder how the economy works? Why do certain stocks look untouchable one moment, and before yo…
Instructional Video
finalist
The Quest for the Perfect Bracket
The Quest for the Perfect Bracket branded video series was developed to pair with years of original…
Instructional Video
What's Cooking? Boogie
Our objective was to use creative content to strengthen and further position the Focus Features bra…
Instructional Video
finalist
YouTube TV Tips & Tricks
The YouTube TV Tips & Tricks series aims to inform and delight existing users on how to maximize th…
Instructional Video
“Pour It. Cap it. Bin it.”
In November 2021, California Milk Advisory Board (CMAB) partnered with Ketchum Studios to create di…
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