The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Instructional Video

This award honors the most creative use of an instructional video by a brand, agency or organization in a social media or digital marketing campaign.

See previous winners and honorees here.


Ancient Recipes with Sohla
The History Channel wanted to develop its first hosted digital original aimed at accomplishing a fe…
Ancient Workouts with Omar
The overall goal was to continue creating series that appealed to a younger & more diverse audience…
KitchenAid Presents Design Minded
We were tasked to create content that established KitchenAid major's design perspective. The object…
KiwiCo Exploration Station
It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids a…
McDonald's Saweetie Meal
For this partnership with McDonald’s, we were tasked with driving awareness and drumming up interes…
Mira Quién Baila Univision All-Star Dance Tutorials
With the return of Univision's top-rated dance competition Mira Quién Baila, the 2021 premiere was …
Start Here
In the vast, fast-paced world of international news, having a trusted source to explain the big sto…
audience honor
The Economic Spokesman - with AJ+ Arabi
Ever wonder how the economy works? Why do certain stocks look untouchable one moment, and before yo…
The Quest for the Perfect Bracket
The Quest for the Perfect Bracket branded video series was developed to pair with years of original…
What's Cooking? Boogie
Our objective was to use creative content to strengthen and further position the Focus Features bra…
YouTube TV Tips & Tricks
The YouTube TV Tips & Tricks series aims to inform and delight existing users on how to maximize th…
“Pour It. Cap it. Bin it.”
In November 2021, California Milk Advisory Board (CMAB) partnered with Ketchum Studios to create di…