THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

KiwiCo Exploration Station

Finalist in Instructional Video

Objectives

It’s never too early to start exploring the world! With KiwiCo’s Exploration Station series, kids ages three to five discover the wonder around them through projects hosted by their preschool peers. 
 

Strategy and Execution

At KiwiCo, it’s our mission to get kids excited about STEAM learning through hands-on projects. Content is one way we can do this beyond our products. There’s no shortage of instructional videos for grownups but very few for tiny humans! So we set out to create a series that would allow kids to learn from their peers and inspire play and exploration off screen. From tornado bottles to Moon craters, Exploration Station makes science relatable for kids through fun, step-by-step projects that help explain the world around them. More than ever, parents were searching for at-home activities with their children and our Exploration Station series are designed for families to explore, innovate and have fun learning together at home! 

Results

Total Series Views: 27,944,316
VPE: 2,794,432
Total Series Watch Time: 633,700 hours
Subscribers gained: 14,792
 

Media

Video for KiwiCo Exploration Station

Entrant Company / Organization Name

Moxie Group Communications, KiwiCo

Entry Credits