ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards Best in Beauty

Beauty brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Finalists

finalist
audience
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and confidence in everyone and particularly in women. I was a shy young girl terrified to speak or to leave my Mom's side. Faces spoke to me in a language I was able to understand. Faces and their expressions are more powerful than words. With makeup I ca…
finalist
Hourglass Cosmetics Aims to be 100% Vegan by 2020
The objective of this campaign was to announce Hourglass' goal to go completely vegan by 2020, aligning with its existing 100% cruelty-free commitment and dedication to protecting animal rights. In addition, as a cruelty-free brand, the goal was to announce that Hourglass Cosmetics is a proud partner of the Nonhuman Rights Project, the only civil …
finalist
Mary Kay Charcoal Mask
A longstanding leader in the beauty industry, Mary Kay is known for its trusted beauty products, skincare, and empowering opportunities for women of all ages. Mary Kay continues to offer innovative products with proven results, including the new Mary Kay Clear Proof® Deep-Cleansing Charcoal Mask. To amplify the Charcoal Mask launch (May 16, 2017) …
finalist
Mascara Mixology Influencer Activation for Revlon
The objective of this campaign was to create social engagement around a one-day event with the aim of differentiating the Revlon brand at Walgreens. This event was designed to drive the beauty-involved consumer to purchase multiple Revlon Mascaras to achieve different lash looks. Stated goals for this campaign included:Driving traffic in-store to …
finalist
The Beard Club : Stay Weird, Grow a Beard
The Beard Club is a custom online subscription service that caters to trendy beard connoisseurs of varying tastes, from the Brooklyn hipster to the burly woodsman. Since launch in 2015, The Beard Club (originally Dollar Beard Club) has artfully tapped into this niche sub-culture with its bold personality, signature coarse humor, and satirical bran…

Nominees

European Wax Center's Strut Society
As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing beautiful skin is the first step toward revealing the best version of yourself. The brand's mission is to inspire women to be authentic and unapologetically confident in everything they do. To raise awareness for this message among their target audience, E…
Karity's Palettes for Paws® donates to animals in need
As a 100% cruelty-free brand, we have a huge love for our furry friends. Our main goal with Palettes for Paws® was to help out local animal shelters by sending items they needed. After reaching out to several shelters, we found out that they all needed more food for the animals.This was quite heart-breaking for the Karity family. How could we leave these cu…
Maybelline NYFW in 360
Maybelline is a major player in New York Fashion Week — from official makeup partner to the biggest designers to having top model ambassadors in high visibility shows. When every brand is trying to capitalize on its involvement in NYFW to boost its profile, how do we give an international Maybelline audience a unique view into New York Fashion Week and brea…
Schwarzkopf Professional: Forging Bonds
Schwarzkopf Professional's BLONDME is more than a just a hair color system. BLONDME is a connector and a conduit which evokes emotion with superior and multi-faceted results. It's a product by definition but a catalyst by nature. In 2017, Schwarzkopf Professional asked Social House, Inc. to conceptualize a campaign that would speak to hairstylists and thei…
T3 Micro: The Power Within
T3 Micro is an innovative heat styling tool company, driven by design and rooted in technology. In 2017, the company engaged Social House, Inc. with one pressing question in mind, "How do we expand brand awareness and reach our target consumers in an authentic and innovative way?" As Social House began to conceptualize the campaign, we knew that T3 Micro wa…